ITB China, running from 27 – 29 May 2025 at the Shanghai World Expo Exhibition & Convention Center, is proud to announce its collaboration with Tourism Economics and Trip.com Group for the release of the ITB China Travel Trends Report 2025/2026. This highly anticipated report will provide in-depth analysis of key travel trends, offering a comprehensive overview of China’s outbound and inbound travel market for 2025 and 2026, including important changes in product supply chains and travel service capabilities.
The ITB China Travel Trends Report 2025/2026 will integrate key insights from Tourism Economics, an Oxford Economics company and global authority on travel and tourism forecasting, and international online travel agency Trip.com Group into the report, providing invaluable industry expertise on the changing demand, service quality and the overall travel landscape in China and around the world.
“We greatly valued our participation at ITB China in 2024, and look forward to continuing that productive relationship, including the many opportunities to connect with industry stakeholders and potential partners. I am excited to attend ITB China in 2025 and present insights on the outlook for travel to, from, and within China, as well as broader trends in tourism across the globe and the APAC region,” said Michael Shoory, Head of APAC Tourism Analysis, Tourism Economics.
Sun Jie, CEO of Trip.com Group, also shared her excitement for the future of travel: “The travel industry is moving towards a brand-new stage of development, especially the diversification of demand and quality of products and services, which brings us unlimited possibilities. We look forward to ITB China 2025 bringing more exchanges and insights, promoting the prosperity and progress of the global travel industry.”
What to learn from the report:
– Review of the 2024 global travel market
Sun Jie, CEO of Trip.com Group
– Review of the 2024 Chinese outbound travel market
– Analysis of group travel and FIT
– A deep dive into China’s travel trends in terms of popular destinations, travel products and customized and themed offers
– Future outlook – opportunities and challenges
– Updates on the MICE & business travel market in China
– Development of the Chinese inbound travel market
This report, supported by proprietary analysis from the ITB China Buyers Circle and insights from key industry leaders, will offer a deep dive into the current and future landscape of tourism from and in China. In addition, executive interviews with destinations, associations, leading travel agencies, industry newcomers, corporate buyers, MICE buyers, and key opinion leaders will be conducted to offer deep and comprehensive industry insights. The report’s findings, which will be released concurrently with the trade show, will be presented exclusively to attendees of ITB China 2025.
