Helloworld Travel, Viva Holidays and Tourism Western Australia have partnered for an extensive campaign featuring an incredibly wide range of exciting and exclusive travel deals and experiences across WA.
Running from now until 5 December 2024, the Western Australia Dream Sale campaign will align with the Helloworld TV Show that features a segment filmed in WA.
Celebrating the significant partnership, there will be store takeovers for over 200 Helloworld Travel branded stores including promotional window decals, digitals screens, printed posters, POS cards and stackable cubes. (See attached images)
Aerial View of the Bungle Bungle Range, Purnululu National Park
Commenting on the partnership, Cinzia Burnes, Chief Operating Officer and Executive Director Helloworld Travel said: “We have a long and successful partnership with Tourism Western Australia, running co-op campaigns to drive travel to WA. We know it is a destination loved by our agents and their clients, and we are delighted to provide this incredibly extensive range of products, with plenty of exclusives for them.”
Tourism WA’s Acting Managing Director Steph Underwood added: “Western Australia truly offers an unparalleled travel experience and this dynamic partnership with Helloworld Travel and Viva Holidays brings visitors more opportunities to discover WA’s unique beauty and luxury. By leveraging exclusive deals and a broad-reaching media presence, we’re making WA’s exceptional destinations more accessible and inspiring to a new wave of visitors seeking authentic, high-quality travel.”
