Bindi Irwin is a fan*, in addition to a surging number of travelling families praising HeyDoodle: a multi-award-winning range of reusable, mess-free, versatile and sustainable playmats that are reinvigorating the ‘old school’ fun and many benefits of creative play.
HeyDoodle MiniMats are packaged in a travel-friendly tube and come with three non-toxic markers, serving as a great alternative to technological devices to keep travelling kids entertained for oodles of hours.
Made to serve as ‘on-the-go fun, inspire imaginative young minds, enhance fine motor skills, and offer a sustainable solution for parents and caregivers looking to reduce waste while keeping kids entertained, HeyDoodle playmats are made from FDA-approved food-grade silicone making them easy to erase and reuse over and over. The playmats encourage educational play through drawing, colouring, tracing and problem-solving activities.
From festive season designs to alphabets, animals, natural wonders and even sensory and speech therapy-focussed activities endorsed by allied health professionals, the HeyDoodle range of washable and reusable themed playmats are based on expert-backed developmental milestones of toddlers, children aged five-seven, and kids aged seven and older.
According to ABS-released data, children’s participation in creative activities is on the decline with only 39 per cent of Aussie children engaging in arts and crafts regularly; and nationwide concerns growing about the balance between screen time and creative play to support emotional, cognitive and social development. HeyDoodle is helping to tackle such issues of today’s digital age by making creative play more accessible and appealing for young children.
The brainchild of Beatrice Toh, a qualified architect and Melbourne-based mother of three children who continue to contribute to the development of the range.
“HeyDoodle was basically born from a need to keep my children engaged, especially when we were out and about,” explains Beatrice Toh, Founder and Director of HeyDoodle.
“As a parent looking for a convenient, affordable and mess-free solution for busting boredom that isn’t screen-based, I recognised a gap in the market for a product that combines education, fun and sustainability.
“Effectively my side-hustle turned full-time family-owned small business, HeyDoodle has grown from my personal solution of 2019 to a product range used by hundreds-of-thousands of families, travellers, allied health professionals, educational institutions, within hospitals and soon, within aged care facilities too,” adds Beatrice.
For more information about HeyDoodle MiniMats (RRP AUD $19.80) and other products from the multi-award-winning HeyDoodle product range, visit HeyDoodle.com.au.
HeyDoodle is stocked via more than 850 Australian stores – including via The Iconic AU (affiliate marketing active) – and is now trading through more than 25 countries to-boot, with nationwide and international shipping available.
