HBX Group, global B2B company that provides interconnected TravelTech solutions, has announced the promotion of three senior executives to new strategic roles within its sales and sourcing teams.
Pippa Williamson has been appointed SVP Sales Global. Based in Hong Kong, Pippa will lead HBX Group’s global sales team, driving strategic initiatives to align the company’s sales operations across key markets. Having previously held the position of Vice President Commercial for APAC, Pippa has played a pivotal role in driving the company’s growth across the region.
Andrew Boocock, based in Australia, steps into the role of VP MEAPAC Sales, where he will lead sales teams across the Middle East,
Patrick_Torres
Asia Pacific, and Australia. Reporting directly to Pippa, he will focus on strengthening HBX Group’s market position and fostering growth in these strategic regions.
Patrick Torres, also based in Hong Kong, has taken in the role of VP MEAPAC Sourcing. Reporting to Paul Anthony, SVP Sourcing Global at HBX Group, Patrick will play a key role in expanding the company’s sourcing capabilities, leading the development and management of supplier relationship across the region.
“These promotions mark an exciting chapter for HBX Group as we continue to evolve and strengthen our position in the market,” said Carlos Muñoz, Chief Commercial Officer and Deputy CEO at HBX Group. “They reflect our commitment to promoting top talent within our organisation. Pippa, Andrew, and Patrick have been integral to our success in the region, and I’m confident they will continue to drive excellence and growth in their new roles.”
