Tourism Fiji is excited to announce that Fiji has been ranked #3 in Lonely Planet’s Best in Travel list for 2025. The list celebrates the top 30 countries, regions and cities around the world, chosen by Lonely Planet’s team of travel experts. Fiji’s inclusion in this high-profile list cements our position as a unique and sought after destination. The Lonely Planet team described visiting Fiji as “a transformative experience” with specific mention of the work being done to protect our unique ecosystems.
Lonely Planet, a world-renowned travel publisher, has long set the standard for insightful, practical, and comprehensive travel guides. Covering most countries across Europe, Asia, Africa, and the Americas, Lonely Planet’s guidebooks and digital platforms offer trusted recommendations for low- and mid budget travellers, featuring on-the-ground tips, immersive cultural experiences, and local insights that help visitors discover the essence of each destination.
Brent Hill, CEO of Tourism Fiji, commented on the recognition: “While the primary focus of our efforts is to ensure that Fiji remains a premier destination for travellers, accolades like this are incredibly encouraging. They serve as a testament to the hard work and dedication of the entire tourism industry, from local businesses to hospitality professionals. This recognition is a clear indication that we’re on the right track. However, it’s important to remember that this is not just about awards—it’s about ensuring our industry continues to grow sustainably and that the economic benefits of tourism are felt by all Fijians. As the world watches, we must maintain our competitiveness and continue our investment in Fiji’s tourism sector to grow our economy, support local businesses, and prioritize sustainability. This is the momentum we need to build upon.”
Tourism Fiji’s global marketing strategies, centered around our brand “Where Happiness Comes Naturally”, have been instrumental in positioning the nation as a must-visit destination. The industry’s commitment to sustainable tourism, fostering authentic visitor experiences, and nurturing partnerships with local communities has significantly contributed to this global recognition. As Fiji continues to thrive in the global tourism sector, this ranking serves as a powerful reminder that through collaboration, innovation, and dedication, the nation’s tourism industry can build a brighter, more sustainable future.
