In a bold move to position itself as a premier global travel destination, Visit Qatar has launched its highly anticipated ‘Surprise Yourself’ campaign. This strategic initiative aims to attract six million visitors annually by 2030, solidifying Qatar’s reputation as a must-visit destination for travellers from across the globe.
With a vision to showcase the country’s diverse attractions, the ‘Surprise Yourself’ campaign invites tourists to experience Qatar’s rich tapestry of culture, adventure, and relaxation. From the serene beaches of Banana Island to the bustling Souq Waqif and the adrenaline-fueled dune bashing in the Arabian desert, the campaign emphasizes Qatar’s ability to cater to every kind of traveller—families, couples, or groups of friends.
Qatar: A World of Surprises Awaits
Qatar, often known for its futuristic skyline and opulent hotels, is stepping into the global spotlight with a renewed focus on showcasing its unique charm. The ‘Surprise Yourself’ campaign underscores the idea that Qatar is not just a transit stop but a destination that offers unexpected and unforgettable experiences.
The CEO of Visit Qatar, Eng. Abdulaziz Ali Al Mawlawi expressed confidence in the campaign’s potential, stating, “Qatar’s location at the crossroads of East and West makes it easily accessible. With just a six—to eight-hour flight from most major cities around the world, Qatar connects over 177 destinations. This makes our country the perfect choice for those seeking a safe, family-friendly getaway or an exciting adventure under year-round sunshine.”
Launching this campaign, Visit Qatar aims to elevate the country’s tourism profile, targeting key markets in the USA, Europe, Africa, and the Middle East. The campaign will be featured in 10 major international markets through various platforms, including television, social media, digital channels, press releases, and outdoor advertisements. A modern rendition of the iconic song “Sunny” accompanies the campaign, providing a lively and engaging soundtrack to Qatar’s invitation to the world.
A Destination for Every Traveler
Qatar’s vast offerings make it an unparalleled destination for tourists seeking both luxury and adventure. From tranquil retreats at world-class resorts to exhilarating desert safaris, the nation’s tourism landscape caters to all tastes and preferences. The ‘Surprise Yourself’ campaign showcases this variety, offering glimpses of Qatar’s pristine beaches, award-winning hotels, and thrilling activities in its sprawling deserts.
Whether visitors seek relaxation in the Arabian Gulf or want to explore Qatar’s vibrant culture, the campaign highlights how Qatar leaves a lasting impression. The brand platform, “Moments That Stay With You,” encapsulates the emotional connections and memories visitors can forge during their time in the country.
Qatar’s family-friendly environment and high safety index are critical pillars of its tourism appeal. With seamless public transport, an award-winning national airline, and a well-connected international airport, Qatar ensures visitors’ smooth and enjoyable experience. Furthermore, the country’s open tourism visa policies make exploring its wonders easy for international tourists.
A Season of Excitement on the Horizon
Qatar is gearing up for an action-packed winter season with exciting events and global festivities. The return of Formula One is expected to draw motorsport enthusiasts from all over the world. At the same time, vibrant activities at Sealine Desert will offer adventure seekers the thrill of a lifetime. Music lovers can look forward to concerts featuring renowned international and regional artists.
Other key events include the prestigious Doha Jewellery and Watches Exhibition, which showcases the finest luxury goods, and the Qatar International Food Festival, a gastronomic celebration that attracts global visitors. As the country looks toward 2025, high-profile events like the Web Summit and the Arab Cup will further elevate Qatar’s status as a leading destination for cultural and sporting events.
Qatar’s Journey to 2030
Visit Qatar’s ambitious tourism objectives align with the broader Qatar National Vision 2030, which aims to diversify the nation’s economy and increase its global presence. The ‘Surprise Yourself’ campaign is vital to this strategy, highlighting the country’s ability to offer unparalleled experiences in a warm, welcoming, and inclusive environment.
With this campaign, Qatar promotes tourism and invites the world to discover the extraordinary. As the country continues to grow as a global tourism powerhouse, visitors can expect to find themselves enchanted by its rich culture, luxurious amenities, and unforgettable adventures.
For more information on Qatar’s ‘Surprise Yourself’ campaign, visit www.visitqatar.com.
Written by: Michelle Warner
