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Photo Credit: Lauren Nemeroff

NEOM Wellbeing celebrated the official opening of their first U.S. storefront located in the West Village, New York. Guests enjoyed cocktails, hand massages and Van Leewuen while mingling, testing wellness products and listening to sax music. NEOM Wellbeing hub is now open to the public and located at 395 Bleecker Street.

The 481 square-foot Wellbeing Hub, located at 395 Bleecker St, is designed as a sanctuary to escape the city, a stress-free haven, bringing New Yorkers an immersive wellbeing experience, with a product portfolio that is powered by 100% natural fragrances, across four wellbeing pillars: ‘Better Sleep, Less Stress, More Energy and Mood Boost’.

The Hub offers complimentary hand and arm massages, in-store demonstrations, and samples of the brand’s wellbeing hero products and new launches. Customers can step inside to discover the unique ‘NEOM Wellbeing Scent Discovery’ experience and uncover which wellbeing pillar is most aligned to their own wellness needs. Supported by NEOM’s in-store ‘NEOMologists’, customers can personalize their wellbeing toolkit, with a curated product selection across home fragrance, bath and body, and from the brand’s iconic, award-winning family of electric diffusers.