In a groundbreaking move that promises to revolutionize the ready-to-drink (RTD) market, Beenleigh Rum, Australia’s oldest operating distillery, has introduced its sensational Rum & Pineapple Crush. This bold new beverage, crafted for convenience and maximum enjoyment, epitomizes the vibrant spirit of the Sunshine State.

A Legacy of Excellence

Beenleigh Rum has been a hallmark of premium Australian spirits since 1884. Known for its award-winning craftsmanship, Beenleigh’s new Rum & Pineapple Crush combines the smooth, handcrafted Australian white rum with the fresh, juicy flavour of real pineapple juice. The result is an authentic, full-bodied drink perfect for any occasion.

“Our new Rum & Pineapple Crush is crafted to give Aussies a mini-vacation in every can,” says Will Sullivan, Beenleigh Rum Brand Manager. “Combining our award-winning white rum with the juicy flavor of real pineapple, we’ve created a drink that promises a premium, full-flavored experience.”

Beenleigh Rum Pineapple Crush.

Tasting Notes

Aroma:
A tropical vacation in a can, the drink features the delicious scent of pineapple complemented by tropical floral notes, vanilla, and subtle spices from Beenleigh’s handcrafted rum.

Palette:
The initial sweetness is perfectly balanced by the rum’s smoothness, delivering a burst of tropical flavour with every sip.

Finish:
Crisp, clean, and refreshing, the drink leaves a taste of paradise that invites the next sip.

Available Now

The 375mL cans, with an alcohol content of 4.5%, are available in four-packs for $24.00. They can be found on Beenleigh Rum’s website, Dan Murphy’s, Cellarbrations, and various independent retailers across the country.

“As we approach our 140th anniversary, the introduction of a white rum-based RTD marks a pivotal moment in Beenleigh’s rich history,” says Sullivan. “This launch highlights our commitment to growth and innovation in the rapidly evolving drinks space while paying homage to our storied past.”

Celebrating Heritage and Innovation

By blending time-honoured craftsmanship with vibrant flavours, Beenleigh has created a product that bridges its heritage with the future. “It’s a testament to our legacy and a celebration of the bright future ahead,” Sullivan adds.

The Rum & Pineapple Crush delivers an unparalleled taste for hot days and balmy nights, responding to the booming RTD market. “We’ve proven that convenience doesn’t have to compromise quality; we crushed it with this one!” Sullivan proudly states.

With the launch of Rum & Pineapple Crush, Beenleigh Rum continues demonstrating its unwavering commitment to innovation while honouring its storied past. This new RTD is a drink and an experience, offering a taste of paradise with every sip. Whether for a summer day or a casual evening, Beenleigh’s Rum & Pineapple Crush is set to become a staple for rum enthusiasts and newcomers alike.

For more information and to purchase, visit Beenleigh Rum.

Written by: Bridget Gomez

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