Saudia, the national flag carrier of Saudi Arabia, announced the expansion of its longstanding collaboration with Accelya, a premier global software provider catering to the aviation sector. This multi-year agreement reaffirms the commitment to providing Saudia with comprehensive market data and insights from a widened scope of 35 markets, showcasing Saudia’s dedication to leveraging Accelya as a primary source of market intelligence.
Saudia has been utilizing Accelya’s cutting-edge software suite to empower its sales teams at its stations locally, regionally, and worldwide with data for monitoring and optimizing performance via an intuitive online platform. With this expanded partnership, Saudia will integrate this valuable data with its existing data infrastructure, complemented by additional sources, to provide unparalleled competitive insights across all commercial departments.
By utilizing Accelya Industry Insights, Saudia gains the capability to monitor industry performance, including insights on market share, forward sales, and revenue. This market intelligence empowers the airline to segment the market effectively and identify revenue growth opportunities through platform-specific recommendations, aiding the sales team in their day-to-day activities. Ultimately, Accelya Industry Insights will enable Saudia to optimize its distribution channels, thereby contributing to revenue and margin growth.
Dr Saleh Bukhari, GM of Sales and Distribution Strategies at Saudia said: “At Saudia, we are continuously seeking opportunities to enhance our decision-making capabilities, and Accelya’s data-driven intelligence has been instrumental in this journey. Expanding our
long-standing partnership was a natural choice for Saudia.”
Andrew Wilcock, Chief Revenue Officer at Accelya, adds: “Having worked with Saudia for over a decade, we are delighted to extend our relationship, providing them with deeper intelligence insights across a broad range of markets. Our Accelya Industry Insights solution uses leading-edge technologies to surface real-time data and actionable intelligence, enabling informed decision-making for airlines to stay ahead of the competition. We look forward to supporting Saudia’s growth strategy over the coming years.”
This expanded agreement with Saudia reiterates Accelya’s unparalleled expertise and offerings, reinforcing Saudia’s unwavering commitment to excellence in every aspect of its operations.
