In a strategic move to cement its status as a premier conference destination, New Zealand has unveiled the Delegate Marketing Hub, a groundbreaking resource to transform how event organizers promote international gatherings. This innovative platform, initiated by Tourism New Zealand, features over 150 versatile marketing assets designed to enhance the visibility and appeal of events in this picturesque country.
The Delegate Marketing Hub serves as a treasure trove of complimentary promotional tools. Organizers can now access various resources, including visually captivating videos, customizable eDM headers and footers, engaging social media tiles, attractive postcards, informative factsheets, detailed maps, and suggested itineraries. Additionally, the hub provides pre-written copy and expert website design tips, which can be tailored with specific event logos and information, ensuring a personalized touch.
What sets this hub apart is its comprehensive suite of newly developed Toolkits, which offer invaluable guidance through the event planning journey. These include “Your Guide to the Conference Hosting Journey,” a timeline endorsed by Professional Conference Organizers (PCO), “The Art of Maximising Attendance,” a marketing best practice guide, and “Incorporating Māori Culture into your Conference,” which provides insights on integrating authentic local culture into events.
The hub’s Sustainability Toolkit is particularly noteworthy, offering strategies to minimize environmental impact. At the same time, the “Conference Impact Aotearoa” framework aims to ensure that events generate lasting positive outcomes for local communities.
Bjoern Spreitzer, Tourism New Zealand’s General Manager for NZ & Business Events, emphasized the hub’s dual benefits, stating, “The opportunity to explore New Zealand is a significant draw for international delegates. We are committed to simplifying the promotional efforts of organizers while ensuring that events drive economic growth and foster meaningful interactions with our culture, people, and environment.”
Asset Type and Region/City organize this user-friendly hub, which features an intelligent filtering tool to streamline resource access. A detailed guide is also available to maximize the utilization of these marketing materials.
The Delegate Marketing Hub is free for those interested in leveraging this exceptional platform. To explore further and register, visit the official site at newzealand.com.
This initiative by Tourism New Zealand aims to enhance the attractiveness of hosting events in New Zealand and enrich the event experience, promising an unparalleled conference journey for organizers and attendees alike.
Written by: Bridget Gomez
