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The International Congress and Convention Association (ICCA) is delighted to announce the launch of the 2024 ICCA Best Marketing Award sponsored by The Meetings Show. This year’s theme is “Once Upon a Time: The Art of Marketing as Storytelling.”  

ICCA is on the hunt for storytellers within the meetings and events industry. Whether participants are destinations, suppliers, or associations, ICCA encourages all to share their unique marketing tales that align with this year’s theme: Once Upon a Time.

Contestants are invited to show how their initial marketing ideas were transformed into impactful campaigns that resonate through wit, humor, clarity, and confidence. This is an opportunity to not only highlight creative and strategic abilities but also to earn an international reputation. 

The BMA winner will be announced at the 63rd ICCA Congress in Abu Dhabi this October. They will join the ranks of previous winners, such as Tourism New Zealand and ICC Wales, gaining not only a trophy but also a platform to inspire the global community with their success stories.

“The Best Marketing Award presentation is a highlight of the ICCA Congress. It’s always an honour to spotlight the outstanding efforts of the marketing community within the meetings and events space, and we’re excited to see what kind of creative, imaginative, and innovative concepts the participants will come up with this year,” said Senthil Gopinath, ICCA CEO.

The ICCA Best Marketing Award provides unparalleled exposure for brands and serves as a testament to the talent, creativity, and project management skills of the participants.