Holland America Line is elevating its award-winning dining experience by becoming the first global cruise line to receive both Marine Stewardship Council (MSC) and Aquaculture Stewardship Council (ASC) certifications. The two organisations serve as the most credible standards worldwide for certified seafood.
The distinguished certifications take Holland America Line’s Global Fresh Fish Program to the next level, underscoring the brand’s commitment to serving guests the highest-quality seafood that is sourced sustainably when wild-caught and raised responsibly when farmed according to the strictest global standards.
“We are dedicated to delivering the utmost quality and sustainably sourced fresh fish to our valued guests from Australia and New Zealand, a commitment we know holds significant importance for them” stated Ryan Taibel, Vice President of Sales and Partnerships at Holland America Line. “These certifications not only underscore our dedication but also spotlight our Fresh Fish program, which brings locally sourced seafood to our Australian and New Zealand guests aboard. We are delighted to collaborate with two organisations that mirror our values and share our commitment to preserving the health of the oceans we sail.”
Marine Stewardship Council | Aquaculture Stewardship Council
Marine Stewardship Council’s focus is on sustainable wild-caught seafood, while Aquaculture Stewardship Council works with responsibly farmed seafood, with both organisations seeking to minimise environmental impacts. Aligning with both ecolabels signifies Holland America Line’s commitment to programs that recognise and reward sustainable fishing practices, protect the ocean environment, and transform the seafood market toward greater sustainability.
“As the first global cruise line to successfully complete the Marine Stewardship Council’s rigorous Chain of Custody audit, Holland America Line is extending our important work around sustainable, ocean-friendly fishing to a new category,” said Erika Feller, Americas Director, Marine Stewardship Council.
“Consumer interest in sustainable fish options is growing and, by achieving this commitment, Holland America Line is helping to support our goal of ensuring responsibly farmed seafood supplies for future generations,” said Chris Ninnes, CEO,Aquaculture Stewardship Council.
Onboard Dining and Guest Experience
All 11 ships in the fleet are Chain of Custody certified to serve Marine Stewardship Council and Aquaculture Stewardship Council certified and labelled seafood, with the full rollout starting across five Holland America Line ships in May 2024 at the beginning of Europe and Canada/New England season.
They include Volendam in the Canada/New England region, and Rotterdam, Nieuw Statendam, Zuiderdam and Oosterdam in Europe. Holland America Line’s six ships in Alaska serve 100% sustainable seafood under its Responsible Fisheries Management (RFM) certification.
Guests will be able to enjoy a variety of Marine Stewardship Council and Aquaculture Stewardship Council certified seafood dishes in Holland America Line’s Main Dining Room, as well as in Lido Market and onboard specialty restaurants. Certified Seafood from nine regions worldwide will be incorporated into Holland America Line seafood offerings: Asia, Australia, Canada/New England, Mexico, Mediterranean, Northern Europe, South America, the Caribbean, and Hawaii.
Onboard menus will indicate the type of certification with a symbol marked next to the dish using the Marine Stewardship Council blue fish, Aquaculture Stewardship Council sea green, and Responsible Fisheries Management logos. While not all seafood species aboard Holland America Line are currently certified, the cruise line is working toward 100% accreditation of species that are eligible to meet the organisations’ standards.
Examples of seafood that will fall under the Marine Stewardship Council and Aquaculture Stewardship Council certification umbrella on Holland America Line cruises include: Asian Barramundi, Tasmania Atlantic Salmon, Canadian and New England Haddock, Hawaiian Swordfish, Mediterranean Sardine, Mexican Tuna, Northern European Dover Sole, and South American Chilean Seabass, to name a few.
Global Fresh Fish Program
The new certifications are the latest achievements for Holland America Line’s Global Fresh Fish Program. The pioneering initiative engages a global network of 60 ports to source and serve 80 types of fresh fish — from port to plate in less than 48 hours — in all restaurants on board. Guests can find fresh fish and ingredients native to various regions where the ships sail, yielding destination-inspired menus and local specialties that tell the story of each itinerary through cuisine.
Additionally, the Marine Stewardship Council and Aquaculture Stewardship Council certifications fall on the heels of Holland America Line becoming the first cruise line to serve 100% fresh, certified sustainable and traceable wild Alaska seafood on board its six ships in Alaska through its Responsible Fisheries Management certification.
