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The Hong Kong Tourism Board (HKTB) hosted an exclusive Lunar New Year celebration on the evening of Tuesday, 13th February 2024, at The Gardens By Lotus in the Chinese Garden of Friendship in Haymarket. Distinguished by the notable attendance of esteemed partners, trade representatives, and travel media, the event was a momentous occasion to honour and celebrate the arrival of the Year of the Dragon.

The event heralded the Year of the Dragon, considered the luckiest and the most powerful creature in the Chinese zodiac, and conveyed to partners that visitation to Hong Kong has experienced month-on-month growth in 2023 and 2024.

Karen Macmillan, the HKTB Director for Australia, New Zealand, and the South Pacific, shared her optimism for the future, stating, “Just like the Year of the Dragon, 2024 will be a year of growth and innovation for the Hong Kong Tourism Board. Our preliminary visitor numbers for January are the highest we have seen since reopening.”

Ms. Macmillan further emphasised that HKTB’s initiatives in 2023 were aimed at showcasing to the world that Hong Kong is open for business and demonstrating its steadfast dedication to delivering unmatched experiences to visitors.