Velour Beauty, the leaders in false lashes and eye-centric cosmetics, are expanding its award-winning Effortless Lash Collection on February 5th. The Collection now includes a better-than-ever Effortless Lash Kit, Effortless Invisible Lashes, and Effortless Short Lashes all with a flattering universal fit which continue to deliver on Velour Beauty’s commitment of creating high quality vegan lashes for an elevated, everyday look.
The beginner-friendly Effortless Lash Kit ($28) is now easier than ever to use. The kit comes with a mini lash applicator, Velour’s Understated lash style, which is an everyday false lash that’s subtly flared, elegant and modest for all occasions along with a latex-free, clear lash adhesive pen for easy application. Suitable for all eye shapes and sizes, this lash can be worn 25+ times with proper care.
The Effortless Invisible assortment ($22) features natural-looking false lashes on ultra-fine invisible bands that blend seamlessly with natural lashes and stay comfortable all day long.
- Barely There – Undetectable and flirty, this lash style is light and fluttery, and perfect for adding discrete length and fullness to natural lashes
- Stripped – This soft, gradually flared lash style increases from natural to full volume from inner to outer corner creating a chic and sultry look
- In the Nude – Spikey and clustered, this playful yet classic lash will give you all the confidence you need
Effortless Short lashes ($22) feature short-length fibers for a flattering natural look, perfect for wearing with glasses.
- Baby Girl – Petite with cute clusters, this lash style is the perfect everyday doll lash with natural flare
- Fun & Flirty – This evenly-spaced, flared style will bring out your fun and flirty side and is perfect for a first date
- Sweetheart – Ultra-wispy and whimsical, this lash style will have your eyes sparkling with romanceThe new Effortless Lash Kit and styles are available on Velour.com, Amazon, and Ulta.com followed by Sephora.com on 2/6 and hitting the shelves in Sephora stores on 2/24 and ULTA stores on 3/3. Effortless Invisible and Effortless Short will be available on Velour.com, Amazon and Ulta.com on 2/5.
For more information, please contact: velour@michelemariepr.com
