In a dazzling display of hospitality and luxury, Club Med has recently unveiled its extensively upgraded Phuket resort. This grand reveal was orchestrated through a high-profile event, dubbed the Mega Fam, which saw 43 top-tier travel agents from across Australia, including NSW, QLD, VIC, WA, and SA, being invited for a four-night stay to experience the resort’s magnificent transformation.
The event, a collaboration with Jetstar, was not just a casual getaway but a culmination of a rigorous sales incentive. These agents, who emerged as top sellers, were privileged to witness first-hand the breathtaking changes Club Med Phuket has undergone. The all-inclusive package offered by Club Med, renowned for setting benchmarks in the hospitality industry, was the icing for this exclusive gathering.
Club Med’s commitment to excellence was evident in every aspect of the resort’s renovation. The first phase, completed in 2022, introduced a redesigned pool and lounge area, a newly renovated restaurant, a revamped main bar, and the addition of three state-of-the-art meeting rooms. This upgrade elevated the resort’s aesthetics and functionality, setting a new standard for luxury travel.
The subsequent phase of the renovation was equally impressive. Both Superior and Deluxe Rooms received significant upgrades, and the introduction of Superior Plus rooms was explicitly designed to cater to couples seeking an extra layer of comfort and privacy. This thoughtful expansion in accommodation options underscores Club Med’s attention to detail and dedication to guest satisfaction.
Michelle Davies, General Manager for Club Med Pacific, expressed her excitement over the rebound of outbound travel from Australia to Asia, attributing it to increased airlift. The event was an opportunity to showcase “one of our shining stars of Asia; Phuket, to travel agents,” she said. The feedback from agents was overwhelmingly positive, with particular praise for the newly introduced Teenager Program Chill Pass and the Amazing Family Program. These initiatives are set to position Phuket as a family-friendly destination par excellence.
The Mega Fam event also served as a platform to introduce Club Med’s innovative Amazing Family Program. This initiative offers a plethora of activities designed for family bonding, including treasure hunts and pool parties, ensuring that families have unforgettable experiences together.
Since the renovations, forward bookings to Phuket for 2024 have seen a remarkable surge, exceeding 77% compared to 2019 figures for leisure clients. This surge indicates a growing appeal for Phuket as a family destination, something the travel agents were keen to understand in light of the upcoming peak sales periods.
The Mega Fam to Club Med Phuket is a testament to Club Med’s enduring partnership with Jetstar and its commitment to delivering unparalleled holiday experiences. For those intrigued by this luxurious getaway, more information is available at Club Med for Travel Agents, where the splendour of Club Med’s offerings can be fully explored.
Written by: Charmaine Lu
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