In a remarkable turnaround from the travel downturns of recent years, the International Trade Administration’s National Travel and Tourism Office (NTTO) has unveiled eye-opening statistics from its Outbound Survey of International Air Travelers (SIAT). The data, encompassing 2022 and extending through the first half of 2023, paints a picture of a resurgent American wanderlust, with outbound travellers reaching staggering numbers.
In 2022 alone, U.S. outbound travellers rebounded to a staggering 80.7 million, a 64% increase over the previous year, signalling a near return to the record highs of 2019. Mexico was leading the charge in destination choices, which welcomed 33.5 million American visitors. This impressive figure represents an 84% recovery from its 2019 level, marking Mexico as the most popular outbound market. The United Kingdom, with 3.7 million U.S. visitors, emerged as the leading overseas destination, showcasing the enduring appeal of transatlantic connections.
The trend continued its upward trajectory into 2023, with the first half of the year witnessing a +8.9% surge in U.S. outbound air travellers to overseas countries compared to the same period in 2019. By the second quarter of 2023, U.S. outbound air travellers had reached 18.7 million.
These figures are more than mere numbers; they reflect a renewed vigour in international travel among Americans. The average U.S. outbound traveller, with a household income of $148,000, engaged in diverse activities ranging from sightseeing and shopping to exploring small towns and historical locations. The data also revealed an interesting trend in travel planning, with an average lead time 102 days before departure.
Breaking down the statistics further, states like California, New York, Florida, Texas, and New Jersey were the top contributors to overseas travel. This geographical spread underscores the widespread allure of international travel across the U.S.
Interestingly, the surge in travel has been driven not just by traditional vacationers but also by those seeking to reconnect with friends and relatives, alongside a smaller proportion of business travellers. This diversification in travel purposes highlights the evolving nature of international travel post-pandemic.
The NTTO’s report provides invaluable insights for industry stakeholders, from airlines to hospitality providers, indicating a robust recovery and a promising future for international tourism. The data serves as a clarion call for these sectors to adapt and cater to the burgeoning demand for international travel experiences.
As the world continues to navigate the post-pandemic landscape, the American traveller’s spirit, undeterred and more robust than ever, is set to reshape the global tourism industry. The NTTO’s comprehensive survey results not only chart the course of this resurgence but also signal a new era of global exploration and cultural exchange spearheaded by U.S. travellers.
With international borders reopening and travel restrictions easing, the NTTO’s findings offer a hopeful outlook for the future of global travel and tourism. As the world reconnects, the American traveller is leading the way, eager to explore new horizons and experience the diverse cultures that our planet has to offer.
Written by: Matthew Thomas
