After a prolonged period of 1,359 days, the skies between Queensland and China are once again vibrant with the roar of aeroplanes, marking an epoch-making day for the Australian state. The touchdown of China Eastern Airlines flight MU715 at Brisbane Airport heralds the resurgence of Queensland’s most invaluable tourism market.
Today, history is written anew as Queensland and China rekindle their aerial bonds. China Eastern Airlines is the pioneering Chinese airline marking its return to Queensland’s territory, showcasing a stellar example of resilience and international cooperation. This is not just a flight; it’s a bridge reconnecting cultures, economies, and opportunities.
Gert-Jan de Graaff, the esteemed Chief Executive Officer of Brisbane Airport Corporation, expressed his exhilaration, stating, “This is a monumental day for Queensland’s tourism sector. Witnessing China Eastern Airlines grace our runways once again and reinstating Shanghai on BNE’s travel roster is indeed a sight to behold. Shanghai isn’t just China’s crown jewel; it’s a pivotal nexus for both business and leisure travel, setting the stage for a renewed era of prosperity and connection.”
In a mere 17 days, the skies will witness the grand return of a second Chinese airline, amplifying the connection between these two powerhouses. With plans for daily flights commencing in December, right in time for the peak travel season, projections are optimistic. China is poised to reclaim its throne as Queensland’s premier source of inbound tourism revenue by 2024, promising a future bright with potential and prosperity.
Over the upcoming three years, the China Eastern services are forecasted to usher in an astounding 181,014 inbound international seats. This aerial influx translates to a monumental $314 million, simultaneously fuelling the creation of 1,270 jobs across Queensland. This is more than just numbers; it’s a testament to the unbreakable spirit and economic synergy between Queensland and China.
From the vibrant city of Shanghai, China Eastern unfurls its wings, connecting passengers to a staggering 80 cities across China, 10 European havens, 16 destinations in North Asia, and four cities in the robust land of North America. This is a connectivity on steroids, promising endless opportunities and adventures for travellers and businesses alike.
For Queensland’s exporters, this is a renaissance. The return of direct flights to China signifies the rebirth of a direct market pathway, ensuring that high-quality, fresh produce reaches China’s discerning consumers promptly and efficiently. This is a victory for quality, a victory for speed, and above all, a victory for Queensland.
This triumphant return is etched in the annals of the Attracting Aviation Investment Fund, a visionary initiative jointly helmed by the Queensland Government and airports. This marks the 26th strategic international connection, a beacon of progress and international collaboration.
Tourism Minister Stirling Hinchliffe shares his gratitude, “Our heartfelt thanks go out to the Brisbane Airport Corporation team for their unwavering commitment and partnership with the Palaszczuk Government in revitalizing direct international airline services to Queensland. China Eastern stands as a strategic linchpin, bridging Brisbane to Shanghai’s aviation hub, driving our international tourism to new heights, bolstering exports, and supporting quality jobs across Queensland.”
Jim Young, the General Manager of China Eastern Airlines Oceania, echoes these sentiments, “We’re ecstatic to officially re-launch the direct service between Shanghai and Brisbane. This aerial bridge is more than just a convenience; it’s a catalyst for trade and tourism, knitting together Queensland and China like never before.”
Anthony Ryan, the CEO of Brisbane Economic Development Agency, extends a warm welcome to the visitors from Shanghai, encouraging them to immerse in Brisbane’s exceptional offerings.
Rachel Hancock, Acting CEO of Experience Gold Coast, highlights the strategic importance of re-establishing this connection, signalling a pivotal moment in the rejuvenation of the tourism sector.
As we look ahead, Brisbane Airport stands at the cusp of a transformative decade. With an investment surpassing $5 billion in sustainable infrastructure, the future is dazzling, promising jobs, innovation, and a seamless connection of communities.
Written by: Jason Smith
