In a grandiose display of strategic mastery and unwavering commitment, Accor, the prestigious international hospitality juggernaut, is charting a historic course towards a record-shattering year in property signings across the Premium, Midscale, and Economy divisions in Asia.
The famed hospitality group has remarkably inked management agreements for 42 properties, introducing over 11,000 keys to its robust portfolio, all before the calendar flips to October. The projections for the year’s finale foreshadow the signing of an additional 20 projects, culminating in an impressive infusion of over 15,000 keys into the Asian region.
Central to this monumental growth is Accor’s strategic pivot to amplify its presence in the Premium sector. The group has astutely signed 17 hotels under its illustrious brands, such as Pullman, Swissôtel, Mövenpick, and Grand Mercure. Not resting on its laurels, Accor continues to assert its dominance in the Midscale and Economy markets, represented by stalwart brands including Novotel, Mercure, and ibis.
“Our unwavering dedication to Asia’s dynamic hospitality scene is palpable. We are setting unparalleled benchmarks, not just in the volume of properties and keys signed, but also in introducing avant-garde brands that perfectly resonate with the eclectic needs of Asia’s burgeoning hospitality market,” proclaimed Garth Simmons, the esteemed Chief Executive Officer of the Premium, Midscale, and Economy Division for Accor in Asia.
Accor’s latest signings are nothing short of spectacular:
Mövenpick Living West Hanoi.
Grand Mercure Bangkok Sukhumvit 68 (Thailand): This haven of luxury is strategically placed along the vibrant Sukhumvit Road, mere meters from the Udomsuk BTS station. It promises a plethora of amenities, setting the stage for an immersive Bangkok experience. The Grand Mercure promises to be a cocoon of comfort and adventure for the discerning traveller.
Grand Mercure Amritsar Airport Road (India): Positioned in the heart of Amritsar, a city steeped in cultural richness, this hotel aims to transform the city’s hospitality narrative. With 100 spacious rooms, a plethora of dining options, and top-tier amenities, the Grand Mercure is poised to become a beacon of elegance and comfort.
Pullman Amritsar (India): This marks Accor’s second Pullman venture in India, targeting the modern-day business and leisure traveller. Slated to open in 2027, Pullman Amritsar promises 200 luxurious rooms, exquisite dining, and a grand banqueting facility, all in a prime location.
Mövenpick Living West Hanoi (Vietnam): In Hanoi’s bustling Central Business District, this 196-room property is a testament to Mövenpick’s commitment to premium, accessible hospitality for the discerning business traveller. Slated to open its doors in Q4 2024, it aligns seamlessly with the rising trend of extended stays.
Novotel Genting Highlands (Malaysia): Scheduled for a grand unveiling in Q4 2031, this 300-room marvel is poised to grace one of Malaysia’s prime tourist havens. Nestled within the King’s Park mixed-use development, Novotel Genting Highlands is set to offer a haven of amenities and unparalleled hospitality.
In the grand tapestry of Asia’s hospitality evolution, Accor stands tall, a colossus of innovation, commitment, and unparalleled luxury. This sensational journey of expansion and prestige captures the essence of Accor’s relentless pursuit of excellence, etching its name in the annals of hospitality greatness.
Written by: Jill Walsh
