In a pivotal move to revolutionise Australia’s Short-Term Rental (STR) landscape, Key Data, a leading STR data expert, has forged an exclusive alliance with the Australian Short-Term Rental Accommodation Association (ASTRA). This landmark agreement establishes Key Data as the solitary data cornerstone of ASTRA, an association that has staunchly represented the interests of STR proprietors for nearly a decade.
This collaboration ensures that ASTRA will be equipped with intricate industry and market insights from Key Data. These invaluable metrics will serve as a cornerstone for education, shaping government policies, enlightening the media, and offering pivotal insights to the STRA community and its diversified members.
ASTRA, having championed the cause of STR managers and owners for approximately eight years, continues its dedicated journey towards enhancing the quality of STRs and reinforcing service standards. Its member base encapsulates a vast spectrum of STR enterprises, ranging from singular property moguls to large-scale property management conglomerates.
One of the salient features of this partnership is the preferential access granted to ASTRA members. They will be privy to Key Data’s superior business intelligence tools and benchmarking systems, encompassing more than 45 quintessential performance indicators, including average daily rate (ADR) and revenue per available rental (RevPAR).
For property managers, the Key Data Dashboard emerges as a paramount tool. By synchronising their booking data with this dashboard via their property management software (PMS), managers can gauge their performance against market standards. Key Data is the sole STR data connoisseur that amalgamates and shields data from property managers and gleans daily insights from leading online travel agents (OTAs).
Yoav Tourel, ASTRA’s Interim Board Chair Of Directors, remarked, “Key Data’s exclusive partnership is a clarion call for a redefined era of enhanced advocacy and industry superiority. This alliance grants ASTRA and its stakeholders the acumen to adeptly manoeuvre through the ever-transforming Short Term Rental domain.”
Echoing this sentiment, Sally Henry, Key Data’s Vice President of Business Development, expressed, “Our collaboration with ASTRA couldn’t be more timely. The burgeoning growth of Australia’s STR sector beckons for cutting-edge insights. As we approach the zenith of the rental season, ASTRA will be armed with our premier intelligence tools, empowering members to recalibrate strategies and augment revenues.”
Written by: Octavia Koo
