World Square brings premier Asian supermarket Gong Grocer to the heart of Sydney’s CBD, adding a new level of convenience and innovative line of speciality products to the burgeoning retail precinct. The Flagship store was officially opened on Thursday 21 September, coinciding with World Square’s Mid-Autumn Festival celebrations, showcasing an Asian product range that spans the South-East Asian continent,
The 800m2 space features a modern fit out with soft natural materials and an authentic Chinese cultural flair and vibrancy. The supermarket stocks an extensive Chinese, Vietnamese, Thai, Indonesian, Malaysian, Japanese and Korean product offering.
Signature Supermarket Features:
o The Butcher Empire – a premium butcher specialising in Asian cuts including wagyu, beef, lamb, chicken and specialty meats
o Haymarket Bakery Cafe – baking onsite bread and cakes daily, drinks and coffee
o Liquor– Asian specialty liquor store – offering sake, soju, craft beer, spirits, wines and many more international products
o Dedicated wall for instant noodles with over 500 specialty noodles from across South-East Asia
o Self-serve hotpot ingredients station
o Exotic Asian fruits and vegetables delivered fresh daily
o Ready-made grab and go meals from Sydney institutions, such as XOPP, Arisun, Din Tai Fung and more
o Fresh desserts, cakes, mochi, macarons and mooncakes for the Mid-Autumn Festival
Rosemary Antonios, General Manager of World Square said, “We are delighted to welcome Gong Grocer to World Square to join our carefully curated range of retail and dining options. It has been a long-term vision for World Square to bring a premium Asian supermarket to Sydney’s CBD and Gong Grocer provides an innovative and exciting product range. The opening coincides with our month-long Mid Autumn Festival celebrations that include a range of cultural installations designed to engage our vibrant community.
“With Australia’s migrant population growing at a record rate, an international supermarket offering such an extensive range of products to Sydney’s CBD is a boost for Sydney’s retail and late night visitor shopping experience.”
Opened by a team led by Linh Trinh Nguyen, a co-owner of, and the former operator behind the Haymarket Asian supermarket institution, Thai Kee IGA. The specialty grocer brings more than 30 years of experience in the Asian supermarket industry to the prominent World Square food and shopping hub.
Gong Grocer Co-founder and Director, Brian Nguyen said Gong Grocer will fill a gap in Sydney’s Asian supermarket scene.
“Sydney is missing a modern Asian supermarket that really creates a holistic and refreshing experience, making Asian food, cuisine and culture accessible to all customers. It’s more than just about stocking specialised food products, it’s about creating a complete retail experience through strong visual merchandising, while having knowledgeable, multilingual customer service for all shoppers.”
Gong Grocer is the perfect complement to the vibrant World Square retail precinct that houses a diverse portfolio of more than 100 local and international brands and specialty retailers.
“World Square is a crossroads and mix of cultures and demographics and a destination to find premium brands and vibrant foods, and we feel it is the perfect fit for introducing a high-end Asian grocery experience,” said Brian Nguyen.
The supermarket is the family’s flagship store, offering over 60,000 products, local online delivery, click and collect and engaging customer loyalty programmes via its website. The supermarket will be open 7 days a week from 9 am to 9 pm.
To complement the retail opening, World Square’s Mid-Autumn Festival celebrations include the Mooncake Festival that runs from 8 September to 9 October. Experiential installations include the lantern tunnel – a mesmerising tunnel of traditional chinese lanterns for that instagram moment, Chinese iconography adorning the community courtyard and stairs, Mooncake giveaways and Giggle Bunnies for laughter-filled moments.
This is Gong Grocer’s second store under this premium new branding, and it also operates a local format at Kingsford’s IGA Local Grocer on the Anzac Pde near the university (UNSW).
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