In recent findings, a study orchestrated by the global communications trailblazer Communications Specialist Ltd indicates a significant shift towards technology in the upscale hotel industry. Top-tier hotel executives foresee tech as a game-changer in cost-reduction and augmenting guest experiences.
Forecasts suggest a transformative digital landscape for the hospitality sector in the coming half-decade. A staggering 94% of participants anticipate an uptick in virtual tour offerings, providing guests with a digital canvas to visualize their stay. Meanwhile, QR codes are poised for a resurgence, with 30% predicting a significant rise and 68% foreseeing a modest increase in their adoption.
Mobile applications are in the limelight as 86% of those surveyed predict an upsurge in apps tailored for guests, enhancing service accessibility. Furthermore, 88% expect a tech-driven transition in the guest’s journey from room-service ordering to payment procedures at eateries and lounges.
Artificial intelligence, especially chatbots like ChatGPT, is earmarked as a pivotal asset. A whopping 90% vouch for its positive influence on the guest experience, while a meagre 2% express reservations.
Kevin Buchler, CMO at Communications Specialist Ltd, shared his insights, “The data underscores the hotel sector’s commitment to harness cutting-edge technology. It’s an endeavor to redefine guest experiences, streamline services, and optimize operational costs.”
Serving the global luxury hotel industry, Communications Specialist Ltd excels in hotel radio communication solutions. Beyond sales, their expertise encompasses system integration, on-site training, equipment maintenance, and a dedicated spare parts supply chain. With over three decades of radio system proficiency, they stand tall in resolving intricate network challenges, whether on-location or remotely.
Written by: Jill Walsh
