Crystalbrook Collection, Australia’s largest independent five-star sustainably led hospitality company, announces the appointment of a new Area General Manager for Cairns, Luke James.
Based at Crystalbrook Flynn, Luke James brings with him a wealth of expertise in hotel management and luxury guest experience, having accumulated over 20 years of experience delivering quality services across a range of upscale hotels, resorts and beach clubs. Prior to joining Crystalbrook Collection, Luke spent the last 15 years in the vibrant city of Dubai.
“We are delighted to have Luke join us at Crystalbrook in a senior leadership role in Cairns. Luke returns to Australia with significant experiences in upscale hospitality, initially in Australia with a focus on culinary restaurants and bars, and then a combined 15 years in General Manager roles in the UAE. He has a passion for delivering amazing customer experiences and with a strong belief in the importance of Crystalbrook Collection’s sustainability values”, says Geoff York, CEO of Crystalbrook Collection.
In his new role with Crystalbrook, Luke will oversee the three Cairns properties of Riley, Bailey and Flynn. As the Area General Manager, he will play a pivotal role in charting the strategic direction of the Cairns management. Luke’s collaboration with the destination and stakeholders will be instrumental in driving forward the “Leave Greater” initiative in partnership with TTNQ (Tourism Tropical North Queensland).
Reflecting on his return to Australia and joining the Crystalbrook Collection, Luke, said “Whilst I cherished my time in the Middle East, I have spent 15 years watching and admiring Mr Aboud’s growth and diversification strategy across his many business’. It is now an honour and privilege to return home to help operate and grow his hotel and resort portfolio in Australia.”
When asked about his decision to join the portfolio, Luke said; “A combination of Crystalbrook Collection’s reputation and strategic pillars such as sustainable and innovative luxury, very much align to my values and made it easy to make the decision to return to Australia. I can’t wait to oversee these three stunning properties in an iconic part of Australia, the gateway city to the Great Barrier Reef”.
Luke’s appointment marks an exciting chapter for Crystalbrook Collection, as they continue to elevate their hospitality experience and reinforce their commitment to sustainable practices and guest experiences.
