Welcome to NON. Things are different here. Leading non-alcoholic wine alternative brand NON unveils NONHQ, the world’s first inaugural non-alcoholic cellar door based in Melbourne.

Creating natural drinks for actual times, NON-Founder Aaron Trotman has meticulously designed a revolutionary new centre for creating exceptional non-alcoholic liquids; by deconstructing real produce using culinary techniques to create real drinks with no booze.

The intimate 10-person tours at NONHQ will operate on the first Friday of every month to immerse guests in how NON’s first-class liquids are crafted by expert chefs, food scientists, bartenders, and winemakers. Visitors will indulge in the world of NON and have the chance to meet the makers before embarking on a flavour workshop to learn the reasoning behind the complex flavours.

NON’s founder Aaron Trotman was among the first commercial producers to adopt a culinary approach to the non-alcoholic category, merging techniques and ingredients found within fine-dining kitchens. “We always knew that someday we would establish a non-alcoholic cellar door, and after a challenging and demanding 2-year design and construction journey, we are thrilled to see this vision come to life. We are excited to add another element to the NON narrative by providing a sensory experience to all our visitors, who can submerge themselves in our world, right in our very own home,” Aaron Trotman, Founder of NON

 NONHQ’s flavour workshop will transport guests on a sensory journey. The tour allows participants to explore each of NON’s seven distinct flavours, each possessing its own distinct profile. The food pairing option elevates the experience to new heights, whereby attendees can truly experience the refined expressions that make NON-beverages stand out.

“Our goal is to provide complete transparency on how NON is made and to offer a unique and innovative non-alcoholic beverage experience that fosters appreciation and inclusivity. As we continue to experiment with new flavours and ingredients, we are committed to growing our brand and community by providing high-quality products and experiences that align with the future of the beverage industry.” Aaron Trotman, Founder of NON

At NONHQ, guests will not only have the unique opportunity to witness the inner workings of the brand and experience the art of non-alcoholic beverage-making first-hand, but they will also see how we prioritise sustainability in everything we do. From composting and reusing our cleaning products to carbon-neutral shipping, it’s all part of our commitment to creating a better future for the planet and our community.” Nick Cozens, Kitchen lead of NON

NON is committed to ‘leave the place better than you found it’.  NON is shaping a future for the better. All products are made with 100% green energy before being shipped carbon-neutrally. The makers use as many raw ingredients as possible during processing, and NON takes advantage of Melbourne City Council’s green waste program for any leftover matter. NON uses 75% less water wastage compared to traditional beverage manufacturing.

Mark your calendars and join us on the first Friday of every month, 9 am – 4 pm, for a tasting tour and experience the unconventional world of NON. Book now at https://www.non.world/. RRP $50 (including food pairing).

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