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Douglas on stageIn a groundbreaking move, Arival, the world-renowned pioneer in the realm of tours and activities, has unveiled an extensive guide to help travel and experience companies select the perfect online booking system. This crucial step has been taken to address the industry concern of nearly half of such businesses still operating without a booking system, as disclosed in a recent Arival study.

This announcement comes from the vibrant city of Bangkok, Thailand, on May 29, 2023, and is set to be a central discussion point at the forthcoming Arival Activate event scheduled for June 12-14 in Bangkok. As the event approaches, industry participants can look forward to engaging in educational sessions highlighting the role of technology and connectivity in expanding their business footprints.

Interestingly, Arival’s research reveals a distinct digital divide among tour operators. It found that about 57% of operators not using booking systems were small, compared to 7% of large companies. A majority, 71%, of these smaller enterprises have expressed a desire to enhance their online booking capabilities, underscoring the need for such a guide.

Arival’s CEO, Douglas Quinby, passionately emphasized the necessity of an online booking system for all tour, activity, and attraction operators, regardless of their scale. “The right technology saves companies time and money by helping them automate all of the routine tasks of running a tour or experiences business, so they can focus on what makes their operation special,” Quinby said. He highlighted the plight of smaller agencies and tour operators disadvantaged by not utilizing booking systems. He explained that These companies struggle with online reservation capture and real-time capacity management, which their larger counterparts handle more effectively.

In providing a solution to this challenge, Arival’s guide titled ‘How To Choose A Booking System’ addresses various critical topics. These include why every operator needs a booking system, factors to consider when evaluating different systems, starting the evaluation process, and critical questions businesses should pose to themselves before deciding on a solution.

With the advent of this comprehensive guide from Arival, tour operators and experience agencies are now equipped with the necessary knowledge to choose the booking system best suited to their business needs. The guide is essential for any company aiming to boost online bookings and gain a competitive edge in today’s highly competitive market.

As the travel industry anticipates the Arival Activate event in Bangkok, this new guide is available to subscribers on the Arival website. The event is dedicated to helping creators and sellers of in-destination experiences grow their businesses. It offers an ideal platform to delve deeper into the insights presented in the guide and discuss the industry’s future.

 

 

 

 

 

Written by: Supaporn  Pholrach (Joom)

 

 

 

 

 

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