Solomon Airlines, the national carrier of the Solomon Islands, has appointed Airline Marketing Australia (AMA) as its General Sales Agent (GSA) in Australia, taking over the responsibility of all travel agencies and travel trade relationships in the country. AMA has been the airline’s representative in New Zealand for a long time and will now expand its partnership with Solomon Airlines in Australia and New Zealand. The airline’s CEO, Gus Kraus, said that the partnership with AMA would help Solomon Airlines handle the expected interest in the country during the upcoming Pacific Games in November 2023, which is expected to bring over 5,000 international visitors, including athletes, officials, and spectators from 24 countries across the Pacific region.
Solomon Airlines is one of the presenting sponsors of the SOL2023 event, providing SBD $5 million worth of air travel, air freight, and promotional content through its media channels. It will be the second time the Solomon Islands have hosted such a significant sporting event since the Mini Pacific Games in 1981. The airline’s partnership with AMA will ensure it is equipped to handle the expected increase in travel demand and support the travel trade in its two largest offshore markets.
Lazar Lazar, the General Manager of AMA, said that the company is excited to expand its representation for Solomon Airlines at a time when the airline and the Solomon Islands are commencing a period of great opportunity. The partnership aims to educate and support the travel trade, providing new travel opportunities for customers and new business opportunities for trade partners, resulting in growth for the airline and tourism in the Solomon Islands.
Established in 1995, AMA is a leading representation company that has provided representation services in the Australian market for over 20 years. Its head office is in Sydney, with branch offices in Melbourne, Brisbane, and Auckland.
The partnership between Solomon Airlines and AMA is a strategic move that will enhance its visibility in the Australian market and increase its customer base. AMA has extensive experience in the industry and has a strong presence in the market. The airline’s partnership with AMA will undoubtedly contribute to the success of SOL2023 and help to raise awareness of the Solomon Islands as a tourism and travel destination.
In conclusion, the appointment of AMA as the GSA for Solomon Airlines in Australia and New Zealand is a significant development for the airline and the Solomon Islands as a tourism destination. The partnership will provide the airline access to AMA’s extensive network of travel trade contacts and enhance its visibility in the Australian market. With the Pacific Games on the horizon, the airline’s partnership with AMA will undoubtedly be beneficial in handling the expected increase in travel demand and supporting the travel trade.
Written by: Anne Keam
