This is epitomised by SIA’s iconic cabin crew in the 90-second campaign video, which highlights their varied and personal experiences with people and cultures from around the world.

Titled Welcome to World Class, the campaign reflects the Airline’s commitment to delivering an exceptional customer experience across the end-to-end travel journey. This campaign highlights our unwavering commitment to delivering a world-class travel experience, no matter the duration of the journey.

The Airline conducted in-depth research to measure its global brand perception and used the findings to create a campaign that aims to resonate with customers around the world. The inimitable connection that they have with the Airline’s customers, along with their distinctive combination of empathy and confidence, enable SIA to deliver its world-class in-flight service on a daily basis.

Singapore Airlines (SIA) today launched its latest global brand campaign, which will run on television, print, digital, out-of-home, and social media platforms. Our award-winning cabin crew are central to this promise, with their rich and diverse experiences, as well as their dedication to customer service, having a positive impact on everyone around them.

Mr Lee Lik Hsin, Executive Vice President of Commercial, Singapore Airlines, said: “At Singapore Airlines, service excellence is deeply ingrained in our DNA and our customers are at the heart of everything we do.”

Directed by filmmaker Liz Murphy, the uplifting video was filmed in Singapore, Auckland in New Zealand, Barcelona in Spain, Mumbai in India, and Shanghai in China.

Written by: William Trevan

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