TiVo, the company that brings entertainment together and a subsidiary of Xperi Inc. (XPER: NYSE), and Amlogic, a leading fabless semiconductor company, announced today that they have pre-integrated TiVo® OS on Amlogic T962D4 and T950D4 chipsets for the U.S. and European markets.
Despite a billion smart TVs in use today and growing, TV original equipment manufacturers (OEMs) are under immense pressure to rapidly respond to consumer price sensitivity in a low-margin smart TV market and often lack the scale to develop the content relationships necessary to build their own proprietary platforms.
TiVo OS is a first-of-its-kind independent media platform that gives TV OEMs significantly more control over the user experience, access to critical content service providers, and a profitable partnership model. TV OEMs participate in an open, independent and multi-platform solution, driving TV demand and viewership.
By choosing an Amlogic 4K or 2K smart TV chipset with TiVo OS pre-integrated, TV OEMs benefit from the combined scale and support of critical technology providers, hardware suppliers and advertisers. The cost-effective turnkey solution deploys the award-winning TiVo OS across their smart TV product lines with the global and local video content services consumers require.
“Smart TVs Powered by TiVo are at the forefront of innovation, providing new ways for consumers to enjoy TV with easy setup, an award-winning personalized experience and natural voice navigation,” said Benjamin Maughan, general manager of smart TV media platform at Xperi. “By working with the team at Amlogic and other mutual smart TV ecosystem partners, we can offer a turnkey, cost-effective and market-ready TV OS and progress towards our goal of becoming a leading independent TV OS platform supplier.”
James Xie, senior vice president of corporate business strategy at Amlogic said, “Working with Xperi to integrate TiVo OS on Amlogic 4K and 2K chipsets will make it easier and faster for TV OEMs to deliver a great multimedia experience to U.S. and European consumers. We believe that the industry will benefit from a partner-oriented, independent media platform that provides the necessary scale, both in technology and content, to satisfy the global media landscape.”
