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Contemporary-British-Digital-Artist-Dominic-Harris-at-NCL_s-Lounge-at-SCOPENorwegian Cruise Line (NCL), the innovator in global cruise travel last week, unveiled at SCOPE Miami Beach an interactive work of art created by contemporary British digital artist Dominic Harris exclusively for the soon-to-debut Norwegian Viva, sister ship to NCL’s record-breaking Norwegian Prima.

“Art has the power to light up our lives, broaden our perspectives and transport us into a different frame of mind, similar to how cruising to new and beautiful destinations affects us,” said Sarah Hall, NCL Art Director.

Set to debut in 2023, Norwegian Viva will feature expansive staterooms, elevated specialty dining restaurants including Palomar and Nama, and the return of experiences like The Rush and The Drop, the fastest free-fall drop dry slides at sea, and the three-level Viva Speedway.

“At NCL, we believe in the strong connection of art and travel, and showcase not only works from well-known international artists, but we champion emerging artists from around the world as well.” With 700 pieces on display across the ship, including five exclusive murals by Amy Rader, adorn every balcony stateroom, Norwegian Prima’s extensive art collection is sure to please even the most discerning guest.

“We believe that art can be a transformative element in the guest experience,” said Harry Sommer, President and CEO of Norwegian Cruise Line. “With the introduction of the new Prima Class, we’ve taken the integration of art into our ship’s overall design to new heights. The work titled “Every Wing Has a Silver Lining” will be on display on board at Metropolitan Bar, NCL’s signature sustainable bar and will feature Harris’ iconic butterfly motifs.

Following the successful debut of Norwegian Prima, we are incredibly excited for our guests to get to know Norwegian Viva and the breathtaking work of Dominic Harris.”

Norwegian Cruise Line elevated the guest experience in every way with the groundbreaking delivery of Norwegian Prima in August 2022. Norwegian Viva will begin sailing Mediterranean itineraries in June 2023, homeporting in key Southern European port cities, including Lisbon, Portugal; Venice (Trieste) and Rome (Civitavecchia), Italy; and Athens (Piraeus), Greece.

The piece will dynamically respond throughout the day to passing movement and create engagement with the viewer. She will then sail the Southern Caribbean for her 2023-2024 Winter Season offering warm-weather getaways from San Juan, Puerto Rico.

 

Written by: William Trevan

 

 

 

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