Virtuoso®, the leading global network specialising in luxury and experiential travel, has added an impressive roster of new properties to its industry-leading Hotels & Resorts program this year. The 2022 program additions include 110 hotels, resorts, spas and private villas covering every corner of the globe, plus another 10 properties waiting to open their doors to the public. With this strategic and targeted growth, Virtuoso has ensured that as travel comes roaring back, the network’s member agencies, travel advisors and upscale clientele have hospitality options to suit every taste. These new additions join a legendary collection of more than 1,500 of the world’s most stunning and sought-after hotels.
Celebrating its 30th anniversary, Virtuoso’s Hotels & Resorts program has long set the standard within the industry. Its specially negotiated amenity package offers more than US$500 per stay in value-added benefits that accrue toward the guest’s stay and serves as a key differentiator for Virtuoso’s agencies and advisors. Facilitated access to high-value travellers is achieved through various marketing initiatives, including inclusion in Virtuoso’s digital “Best of the Best” hotel guide as well as within the group’s award-winning publication, “Virtuoso, The Magazine.”
These newest additions span geography and style, ranging from NoMad London to Abercrombie & Kent Villas to Rosewood Sao Paulo. The hotels that join Virtuoso’s program can expect to see market share shift in their direction, leading to increased sales. The 110 properties that joined the Virtuoso network this year have already seen an average increase of 106 percent over their 2019 sales.
Ten hotels are currently part of Virtuoso’s Preview program. This crucial pre-opening partnership provides early access to Virtuoso’s influential advisors for training, networking, and sales and marketing efforts. A list of Virtuoso Preview properties follows:
- Atlantis The Royal Dubai – Projected to open November 2022
- St Regis Kanai, Riviera Maya (Mexico) – Projected to open in late 2022
- Susorros del Corazon, An Auberge Resort (Mexico) – Projected to open in late 2022
- Waldorf Astoria Cancun – Projected to open in late 2022
- 1 Hotel Hanalei Bay – Projected to open in late 2022/early 2023
- Peninsula Istanbul – Projected to open in February 2023
- Raffles London – Expected to open in March of 2023
- The Fifth Avenue Hotel – Projected opening in spring 2023
- One & Only Aesthesis (Greece) – Projected opening in spring 2023
- Violino D’Oro (Venice) – Projected to open in May 2023
