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Former TAG Director Trevor Johnson has been appointed Chief Operating Officer of travel management company Equinox Travel – a specialist in travel for music and entertainment.

Having held various senior positions at The Appointment Group (TAG) and ET Travel Ltd, Johnson is a transformational leadership expert with 30 years’ experience in travel management for clients in live touring, film and TV production, corporate, bespoke leisure, and more.

Most recently, he was TAG’s Managing Director for the UK Touring and Film & Media divisions, after establishing steady regional growth in the North West as MD for the company’s Manchester operation.

Trevor Johnson said: “With live shows and the touring sector now thriving, there’s no better time for me to get back into the world of music and entertainment travel. I’m extremely proud to be joining a company at the forefront of delivering seamless, reliable, and flexible travel management solutions for the industry.

“I look forward to interacting with valued clients, nurturing talent, and working in partnership with key suppliers here at Equinox. As travel disruption continues to cause uncertainty across Europe, we’ll be fully on hand to support businesses and individuals as their trusted travel partner.”

Johnson will be responsible for the operational functions of the business and will report to joint Equinox CEOs Ian Patterson and Glen Duckworth.

Glen Duckworth added: “Trevor joins at a very exciting time for Equinox, with further growth and expansion on the horizon. His wealth of industry experience will be invaluable to the development of both our Equinox Travel and Equinox Charter brands over the coming years.”

The company has undergone significant expansion in recent months, and benefits from the expertise of seasoned travel management professionals including Operations Director Anna Howden, Commercial Director Lisa Liguori, and Senior Touring Specialist Susanne Robinson.

Equinox Travel’s expert team specialise in delivering high-touch travel solutions and managing complex movements for bands and solo artists, comedians, production companies, corporate business, incentive groups, and more.

The start-up launched last year to fill the market gap for comprehensive travel solutions dedicated to the music and entertainment industry. Its wide array of services includes commercial airline bookings, hotel arrangements, chauffeur services, ferry and rail transport management – along with private aircraft charter solutions through its sister company Equinox Charter.