Personalisation is an immensely potent tool companies often use in times of distress. The travel industry is no different from other industries, as it has also seen a wave of personalised tourist experiences becoming consumer favourites. It is crucial first to know what personalised tourism entails to understand why this trend is taking over the travel sector.
Personalisation in travel refers to customising a user’s experience according to their individual needs and desires. Travel and tourism companies can hop onto the personalisation bandwagon to gain a competitive edge over other firms in the business.
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As the travel sector embraces a post-COVID revival, it is important to note that the travel demand is higher than ever. As international borders have reopened worldwide, tourists are choosing popular destination spots. The resurgence in demand is so pronounced that even lesser-known travel spots have become tourist hubs in recent months.
Thus, consumers also want something new and enticing to make their experience worthwhile. Here are a few of the personalisation trends that are quickly taking over the tourism industry:
- A more luxurious air journey: Airlines are striving to ensure that the days of monotonously quiet flights remain in the past. This means providing customers a chance to experience a flight that holds a more meaningful place in their minds. Companies have kept track of user data, such as how frequently they fly or if they have had recent cancellations. This lets flight attendants add a personal touch to each traveller’s journey. Those needing a connecting flight can be directed to the exit gates earlier than others. Such small initiatives make an experience worth remembering.
- Marketing in a more personalised way: Perhaps the cleverer way of using consumer data is to use it for marketing. Utilising a person’s preferences allows travel companies to market their products more efficiently. If hotels market their products based on what customers like, they are more likely to make higher sales.
- A new hospitality experience: Some travel companies are going all the way and following the social media accounts of some of their customers to know how their trip can be enhanced. For example, upon finding a newly wedded couple checking into their hotel, some companies might offer them a more personalised get away without mentioning it. This allows guests to feel more at ease and provides greater comfort.
- Personalising the entire journey: Personalisation can also extend to the end of one’s journey as some travel companies have gone the extra mile to ensure their customers return. This involves providing wholly personalised travel experiences that cater to individual needs, making everyone feel like a star.
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Companies opt for personalisation to build brand loyalty. For most travel agencies, it is important to ensure that customers come back to them by repaying the trust they put in the company in the first place. Personalisation is one such way of making customer retention easier. The high level of data has also made personalisation a field of its own. Thus, there is immense scope for growth in this area of travel.
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Written by: Kalkine Media
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