With people becoming more aware of the importance of personal health and beauty, the wellness industry has rapidly expanded over the last few years. However, the boom is not just limited to the wellness industry it has expanded to the tourism sector too, birthing a unique combination, known globally as wellness tourism.
More people have realised that wellness is a personal choice and can be integrated with travel to obtain a more fulfilling experience. Wellness involves understanding one’s mental, spiritual, and physical fitness while inculcating more positive lifestyle habits.
Wellness tourism should not be confused with medical tourism, as the former aims to improve the quality of life while maintaining better health. On the other hand, the main objective of medical tourists is to receive medical treatment for their ailments. The wellness tourism industry is booming in the current context as consumers aim to combine personal wellbeing with travel.
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Tourism providers acknowledging the boom
The boom in wellness tourism is not lost on tourism companies. With consumers demanding more wellness-related experiences, many tourism providers aim to cash in on the industry’s growth.
At the same time, airports have also entered the market by offering rooms for medication and even massage chairs and organic restaurants. Some of the wellness tourism products being offered include spas, wine retreats, yoga retreats, culinary wellness retreats, Ayurveda retreats, meditation retreats, and wellness cruises.
These are just a few of the choices available in a rapidly growing industry. Most retired individuals enjoy going on such retreats as they have the time and capital to invest in such areas. However, the industry has been witnessing increasing interest from all kinds of tourists in recent years.
Pandemic – A blessing in disguise for wellness tourism?
A lot has changed in the travel industry since the pandemic. Consumers have a deeper understanding of wellness and have become more lenient regarding self-pampering. After many months of being locked in the confines of their homes, travellers are now ready to prioritise self-rejuvenation over other obligations.
The travel demand is higher than ever in the present environment. The extent of the travel boom is such that many individuals are willing to exceed their travel budget to gain a holistic experience. Additionally, the pandemic has been a difficult experience for some individuals, leading many to search for spiritual and mental health solutions. This is where wellness tourism comes into the picture.
The new generation of travellers has a heightened sense of enhancing their physical and mental capacities. They need more than just a plain travel experience so that it aligns with their personal growth goals. More people are now aimed at changing society, and businesses are noticing this shift.
Taking a break from technological devices has also pushed many individuals towards wellness travel. There is a desire to reconnect with nature while travelling. Most travel providers have a vast area to experiment with when it comes to wellness travel. Thus, there is a large scope for an industrial expansion, and it is expected to remain in high demand for many more years.
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Written by: Kalkine Media
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