Mark Ennor, the Founder and MD of BookitDoit, is a born and bred, classic Aussie country boy, in his spare time, you’ll find him riding horses out bush or hitting the local pub for a pint.
Most importantly though Mark’s 20-plus years of success in and passion for the authentic, real and hidden Australia has led him to establish what is arguably the most single exciting tourism distribution operation in Australia today BookitDoit www.bookitdoit.com.au.
With Australia’s thirst for travel having grown rapidly over the last decade and now even booming post-Covid-19, over 90 of total trips remain in the country and local spending is up by 30 and is predicted to keep rising. Mark’s passion to do what he can change regional tourism in Australia for good, led to Mark identifying a serious tourism challenge, to which he has provided the perfect solution.
So, what was his serious tourism challenge Many local tourism businesses in regional Australia or what Mark calls hidden Australia, miss, out on their Aussie fair go, as they are located in regional Australia, not the traditional tourism honeypots and also, they can’t afford the high fees and commissions that are associated with current online tourism platforms, which also are mostly overseas-owned? Australia’s tourism sector contributes 152 billion to our economy, supporting more than 300,000 businesses, and employing more than 660,000 Australians, with Mark determined to help Australians and international travellers rediscover the real and hidden Australia, through BookitDoit.
So, what is BookitDoit – BookitDoit is a very exciting indeed, the Australian tourism marketplace and booking platform, the first for regional Australia, offering domestic Aussie and international travellers tours, attractions, activities, itineraries, accommodation and more from across the country so that they can explore the real and hidden Australia. BookitDoit has a real and passionate focus on supporting local businesses, with BookitDoit giving small regional operators an opportunity to reach the travelling audience, while also offering operators drastically lower fees than any competitor booking sites and free listings, plus the option of a low-cost premium partnership.
BookitDoit offers the online visibility these businesses desperately seek and need, with BookitDoits e-commerce platform already having 50,000 regional experiences available for travellers to find and book and also currently attracting over 4,500 unique visitors per month, with an average engagement time of 2.5mins and this initial traction has been achieved through an organic soft launch to operators only. BookitDoit has already secured an impressive range of partners, including Rezdy, Fareharbour, Tourism Exchange Australia, Australian Tourism Data Warehouse and Southern Cross Austereo, which provides national coverage through its radio networks.
Written by: Jill Walsh
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