The tablet pings softly. “Don’t forget: Your massage in the spa area starts in half an hour.” Before you set off, you reserve a table in the hotel restaurant. A quick glance at the events calendar also shows that there is a hike tomorrow morning. You tap on the link and land in the guidebook which tells you more about the tour. You leave the hotel room looking forward to the next day’s activities, open the app on your smartphone, and save the tour description so that you have it at hand for the morning.
The scenario described above is not uncommon. Thanks to hotel apps and the like, guests can check-in quickly and contactless, call up information from the digital guest information centre or book spa offers. Direct contact with the team for extra requests or service enquiries is also possible and convenient. Another advantage: thanks to digital applications, there is no need for guest folders, countless brochures, or information leaflets made of paper and plastic. Hotel apps therefore not only ensure a pleasant, relaxed stay but also help protect the environment. So it’s no wonder that many of our Green Pearls® partners rely on apps, web applications and in-room tablets.
One-Stop-Shop – The Hotel App with Digital Guest Information Folder
Whether self-programmed or developed with existing providers: It is hard to imagine many Green Pearls® hotels without a Hotel App. For example, additional packages at Berghotel Rehlegg can be booked via the “Gastfreund” App. The current evening menu can also be called up from the room or on the go. A QR code within it also details where the food has been sourced from.
The ADLER Lodge RITTEN Web App offers enquiry options as well as the guest folder in digital form with information about the hotel, the room and the surroundings. It also links the various ADLER hotels so guests can already begin to think about their next trip.
The HUBERTUS Mountain Refugio Allgäu has a similar system: Book activities, make extra requests, read the daily newspaper or do some research on excursions or day trips? All conveniently possible in an app. On the Baltic Sea, at the Lifestylehotel SAND on Timmendorfer Strand, outdoor saunas, bamboo bicycles from myBoo or the SAND sleeping beach chair can be booked via a smartphone app. A digital check-in/check-out service is also being introduced.
The Croatian Maslina Resort has its own app where hotel guests can not only learn interesting facts about the region and the hotel; they can also find their room key, book restaurant seats or treatments at the Pharomatiq Spa – and learn a little Croatian!
Other hotels, however, use their app purely as an information portal. The Océano Health Spa Hotel on Tenerife, for example, offers its guests everything they need to know about the hotel and the island in one place so that they can enjoy a relaxing stay without having to lose themselves in endless research about excursion options.
The Personal Digital Concierge – In-Room Tablets and Web App
Instead of relying on guests to download an app, the team at Naturresort Schindelbruch opted for a different solution. Tablets with the guest information folder and other functions are available in the rooms. Regardless of whether guests have their own smartphone, they can access information and services such as cancelling room cleaning. For those on the move, there is a browser-based web app that mirrors the interface of the in-room tablet.
Tablets are also part of the basic room amenities at the SCHWARZWALD PANORAMA in Bad Herrenalb, which guests can use to get an overview of the hotel and its surroundings.
Collecting Steps and Discovering Trails – Cooperation with External App Providers
It is not only in-house hotel apps that offer our partners’ guests greater convenience. The ROMANTIC Boutique Hotel & SPA in Lithuania motivates its overnight guests to walk new trails with the help of an app. Via the #walk15 app of a Lithuanian start-up, the hotel invites its guests to take part in a walking challenge. To increase motivation, even more, there are rewards for step goals achieved!
The Paradiso Pure. Living and LA VIMEA in South Tyrol also do not rely on a classic hotel app. Instead, the hotels cooperate with the outdoor navigation app Peak Visor. Guests can register with Peak Visor free of charge for the duration of their stay and use the app to plan their hiking routes in the Dolomites, navigate offline and identify mountain peaks. The cooperation also resulted in a compilation of the top hiking routes around the Paradiso Pure. Living Hotel.
Not Only for the Guests – Hotel Management via Mobile App
In addition to the advantages that digital applications offer hotel guests, the benefits for the hotel’s management should not be underestimated. Here, Puri Dajuma is in the process of setting new standards. They realised that currently no app available on the market could really meet the needs of medium-sized hotels. Without further ado, they developed their own management app. They have been using it for two years now and are in the process of releasing it for other hotels.
Apps, tablets and web applications have become an indispensable part of everyday hotel life. What at first sounds like making guest services more impersonal is, at a second glance, a win-win situation for guests and staff. Many small issues can be solved in the app or online, leaving more time for personalised customer care and a relaxed holiday.
Edited by: Matthew Thomas
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