Digital Loyalty ProgramsA new Juniper Research study has found the number of digital loyalty programme memberships will exceed 32 billion globally by 2026, up from 24 billion in 2022 representing a growth of 33%.

Juniper Research defines a digital loyalty programme as a solution comprising traditional customer satisfaction aspects, combined with digital technologies utilising personalisation and proactive engagement. To find out more, see full research Digital Loyalty Programmes Emerging Trends, Regional Analysis Market Forecasts 20222026 Critical to Customer Retention the research identified digital loyalty programmes as critical to customer retention within highly competitive verticals, in particular in the grocery and QSR Quick Service Restaurants areas.

To date, innovation has been constrained to the largest vendors in these verticals. However, the proliferation of digital loyalty vendors means that smaller businesses now have access to digital loyalty platforms. To take advantage of this opportunity to improve customer loyalty, the report recommends that digital loyalty vendors must provide the ability to customise and personalise all aspects of the communication and checkout processes. The Free Whitepaper Omnichannel Loyalty The Future of the Digital Loyalty Market Traditional Loyalty Cards Stagnate the research estimates that growth is slowing in the loyalty cards market, as loyalty programmes switch to digital-focused.

It forecasts that the loyalty cards market will stagnate, with growth in the number of cards in circulation of only 5 between 2022 and 2026 reaching 7.6 billion in 2026 globally.

Research co-author Nick Maynard explained Digital engagement and personalisation using AI means that traditional loyalty cards are no longer wholly necessary.

Written by: Matthew Thomas