The Ascott Limited’s brand-new hotel, lyf Collingwood, celebrated its official opening last night. Pronounced ‘life’ or ‘live your freedom’, lyf Collingwood, Melbourne is the first lyf to open in Australia and opened its doors to guests on 14th May 2022.

The opening of lyf Collingwood signals an exciting phase of growth for The Ascott Limited in Australia with plans to open lyf Bondi Junction, Sydney in 2024. Set to open in Sydney’s 5th largest business district and one of the city’s most affluent residential areas, lyf Bondi Junction is set to meet the needs of transient professionals and leisure travelers.

“Given Ascott’s suite of brands, we have significant growth plans currently underway in Australia with opportunities in regional, suburban and CBD locations,” said David Mansfield, Managing Director of Ascott Australia.

Trumping hotel conventions, Ascott developed lyf as a solution that combines the best of serviced residences, hotels and co-living apartments.

Embracing the millennial lifestyle, lyf Collingwood offers communal spaces for guests to connect and nurture a strong sense of community.  Surrounded by some of the city’s best restaurants and bars, and only a 10-minute tram ride from the CBD, lyf Collingwood is perfect for the modern-day traveler.

“Millennials are changing the hotel game – they want to connect with like-minded people, feel part of a community and be able to authentically experience the area they’re visiting. The lyf brand is in a class of its own, it has been thoughtfully designed to fit the needs of this generation by facilitating connection and collaboration with likeminded people,” said David Mansfield, Managing Director of Ascott Australia.

Innovative in its social-focused spaces, lyf Collingwood offers a Bond communal kitchen equipped for all levels of cooking, a connect social lounge perfect for networking, a 24-hour reception staffed by “lyf guards” and even a farm wall where guests can grow and harvest their very own microgreens.

lyf features 105 studio rooms with a choice of the One of a Kind studio or the Two of a Kind offering, custom-designed for mates or colleagues travelling together and featuring two side-by-side studio rooms with shared communal kitchen space decked out with SMEG appliances.

With Collingwood famed for its street art, lyf boasts custom murals by contemporary artist Mysterious Al, whose work has been showcased across the globe. With a giant custom piece on the hotel’s exterior, lyf is the perfect space for creatives and art enthusiasts.

With the opening of lyf Collingwood and the acquisition of lyf Bondi Junction, The Ascott Limited is continuing their trajectory of growth in Australia.

Ascott’s international portfolio of lyf properties is also set to flourish with four other hotels opening in gateway cities across the globe such as Bangkok, Cebu, and Kuala Lumpur. Five other lyf properties are scheduled to open in Beijing, Danang, Ho Chi Minh City, Manila and Paris by 2025.

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