Monster Energy Australia is excited to announce its newly established, multi-year partnership with iconic Australian Alpine Resort, Thredbo. As the official energy drink of Thredbo, commencing this winter, avid skiers and snowboarders can enjoy a chilled Monster Energy of their own, with the partnership securing exclusive mountain pourage rights for the brand. They can also keep an eye out for Monster giveaways and promotions featuring Thredbo Ambassador and Monster Energy athlete, Tess Coady.

On the milestone partnership, Monster Energy Australia Sales Director, Jarrad DeBritt said; “Monster has always had a place on the slopes with its rich, global history in the snow and MTB action sports arena, both being an important part of Monster’s DNA. As the number 1 Alpine resort in Australia, we’re thrilled to be partnering with Thredbo and to be bringing Monster to the Mountains”.

Monster’s signature branding will be visible across Thredbo, with naming rights to the Anton’s Terrain Park also forming part of the partnership.

Andrew Hodder, National Business Manager at CCEP (Coca-Cola Europacific Partners) said “I’m so pumped to have Monster Energy as the official Energy drink for Thredbo Resort. I look forward to working with Monster & Thredbo, bringing to life some amazing on mountain activations to support both of these great brands. Coca-Cola & Thredbo have had a long-standing partnership, and with Monster now on board, even more opportunity awaits all our brands. Exciting times ahead!”

Staying true to Monster’s brand ethos to support and encourage each one’s passion, Monster will also be supporting dual Olympic medallist, Tess Coady, on her home mountain. DeBritt says “We see Tess as an influencer that the next generation of snow athletes here in Australia look up to. We look forward to building out her profile in partnership with Monster Energy and Thredbo and supporting her on the slopes.”

Monster Energy athlete and Thredbo ambassador, Olympic bronze medallist Tess Coady said “I’m superstoked that Monster Energy has joined forces with Thredbo and look forward to working with them both to develop the Terrain Park and other riding opportunities in Australia’s number one resort”

Caroline Brauer, Thredbo Marketing Manager said “Thredbo is stoked to welcome Monster as its official energy drink partner. Both brands are well aligned in supporting and encouraging passion-driven action sports like skiing, snowboarding and mountain biking and we can’t wait to see the partnership come alive with a series of activations, events and promotions throughout both winter and summer.”

With the coldest start to winter in 30 years across Australia and with winter sports ramping up, Monster Energy and the Thredbo team are all geared up and ready to welcome guests to the iconic Alpine region.