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Global Travel MediaThe study, conducted by Hey Discount analysed cities around the world on a range of factors including their popularity on social media, the number of independent coffee shops and the number of people who want to move there, to reveal the trendiest cities in the world.

You can view the full breakdown here: https://heydiscount.co.uk/trendiest-cities
The 10 Trendiest Cities in the World

Rank

City

TikTok Views (million)

Instagram Posts (million)

Google searches

People Under 15 (%)

Vegan Restaurants

Breweries

Indpt. Coffee Shops

Yoga Studios

Trend Score /10

1

London

30.5m

156.5m

34,500

17.9%

45.1

0.4

40.1

1.9

8.13

2

Chicago

15.3m

53.7m

19,500

18.3%

18.5

0.7

21.4

9.0

7.56

3

New York

22.4m

119.9m

51,200

18.3%

18.4

0.0

20.3

2.6

6.71

4

Amsterdam

3.6 m

34.8m

17,100

15.6%

74.2

0.8

59.4

2.7

6.65

5

Los Angeles

1.6m

79.3m

19,100

18.3%

17.7

0.2

22.3

6.0

6.36

6

Edinburgh

861.2m

10.1m

5,710

17.9%

118.9

1.1

107.6

2.9

6.25

7

Dublin

2.8m

13.5m

4,970

20.2%

44.6

0.6

45.7

2.1

6.14

8

Sydney

9.5m

35.3m

6,330

18.6%

14.5

0.2

24.4

2.0

5.97

9

Berlin

12.8m

50.7m

12,240

13.7%

32.7

0.2

32.3

1.3

5.91

10

Vancouver

5.1m

25.5m

11,700

15.9%

13.7

0.8

17.6

3.6

5.57
London can be crowned the trendiest city in the world largely due to its presence on social media, taking the top spot as the most picturesque city on Instagram and first place for the most views on TikTok. London also takes third place for the number of vegan restaurants per million people and is in the top five for independent coffee shops too.
Chicago is in second place, thanks to having the highest number of yoga studios per million people. It also scores highly across other factors, including being in the top five for breweries.
Further insights:

  • 🔍 Most in-demand city: Singapore ranks as the most desired city to move to, with a whopping 96,000 annual Google searches.

  • 👫 The youngest city is Mexico City with 25.8% of people under 15, just over a quarter of its population.

  • 🍽  Hospitality: Edinburgh is leading the way for the most vibrant hospitality, ranking first for vegan restaurants, breweries and coffee shops.

  • 💆 Fitness: Chicago was named the best city for yoga studios, with 9.0 studios per 100,000 people.

Edited by: Administrator