Jewel Changi Airport’s loyalty programme, Jewel Double Rewards, is growing in popularity among its visitors as seen by an increasing membership and spending. Jewel saw a 25% increase in the number of Double Rewards members, with overall average spend increasing by nearly 30% in the last two years. Under this scheme, members of Changi Airport’s Changi Rewards[1] and Capitaland’s CapitaStar[2] rewards programmes who link both accounts, enjoy perks from the two loyalty programmes in a single shopping or dining transaction at Jewel. Jewel is the only retail destination in Singapore to offer double rewards with the same spend. In addition, Double Rewards shoppers who are Changi Rewards Platinum members can expect to receive a 3.5%[3] cash rebate on all their spend, which is the highest mall cashback rewards locally.
Come May 2022, the programme will further extend to include Jewel attraction tickets purchased on-site at Jewel’s Concierge counters, stretching the dollar value to visitors as they shop, dine and play at the multi-faceted lifestyle destination. To boost its membership, Jewel will be launching a month-long Double Rewards campaign with attractive giveaways to its visitors.
Higher spend among Double Rewards members
Apart from the increased membership and average spend, Jewel also observed that on average, Double Rewards members spent 70% and 35% more as compared to shoppers who are Changi Rewards and CapitaStar members respectively for the past two years. The average number of transactions by Double Rewards shoppers has also increased by 20%.
Double Rewards Campaign giveaways at Jewel
From 14 Apr to 15 May 2022, an exclusive pop-up store located at Jewel Basement 1[4], will be set up, with staff to assist with new sign-ups of Changi Rewards and CapitaStar memberships, and facilitate those who wish to link both membership accounts to enjoy double rewards privilege. During the month-long Double Rewards campaign, Jewel is giving away 1,000 Changi Rewards points and 5,000 STAR$ respectively to new members who sign up with Changi Rewards and/or CapitaStar. Additionally, new Double Rewards shoppers who link both accounts and spend a minimum of $100 in a single same-day receipt will also receive a S$10 Jewel Voucher.
As part of the campaign, new and existing Double Rewards shoppers will also stand to win sure-win prizes such as Jewel premiums, Jewel attraction tickets (Canopy Park, Canopy Bridge and Jewel-rassic Quest tickets) and more with a minimum spend of S$100 in a single same-day receipt. Please refer to Annex A for more details.
Nigel Chia, Head of Corporate & Marketing Communications, Jewel Changi Airport Development said, “We are heartened by the strong show of support given by our shoppers to the Jewel Double Rewards programme. There is nowhere else in Singapore where shoppers get to earn rewards from two loyalty programmes in a single shopping or dining transaction. Since Jewel opened in 2019, about 1 billion loyalty points, translating to S$2.5 million worth of cashback, have been awarded to shoppers and diners. With the gradual relaxation of Safe Management Measures in Singapore, we have also seen a 20% increase in weekday footfall traffic from a month ago and we look forward to welcoming more people back to shop, dine and play with the launch of this Jewel Double Rewards campaign.”
Visitors to Jewel can get their money’s worth every time they indulge in retail therapy, dine at the variety of F&B outlets at Jewel and soon with Jewel’s play attractions at Canopy Park and the newly launch Jewel-rassic Quest. With a minimum spend of S$10 in a single receipt, they can earn both Changi Rewards points[5] and CapitaStar’s STAR$®[6]. All it takes is for visitors to link their Changi Rewards and CapitaStar accounts, either via the iChangi app or CapitaStar app, to earn points automatically and enjoy benefits of both loyalty programmes. These earned points can be accumulated and redeemed for digital cash vouchers (Changi Airport’s e-Voucher Flexi or eCapitaVoucher) to off-set future purchases at most retail and dining outlets across Jewel.
Enclosed:
[Annex A] – Details on Jewel Double Rewards Campaign
[Annex B] – How members can earn Changi Rewards points and STAR$
[Annex C] – Illustration on rewards earned for various spend examples
For more information, please visit: https://www.jewelchangiairport.com/en/Jewel-Double-Rewards.html
[1] Changi Rewards is Changi Airport’s loyalty programme that rewards when you shop and dine at Changi Airport, Jewel Changi Airport, and iShopChangi.. It is free and packed with exclusive benefits and privileges. It has three membership tiers – Regular, Gold, and Platinum. Members enjoy GST-absorbed purchases at Changi Airport’s public areas.
2 CapitaStar is a card-less Rewards Programme with no membership fee or expiry. STAR$® (on top of all other rewards on your everyday spend) are awarded when you make purchases at participating retailers across CapitaLand Malls. It is a single-tier membership
3 Assuming accumulated spend of S$1000 by Double Rewards shopper. Refer to Table 2 at Annex B.
4 The pop-up store is located at B1-235, next to Charles & Keith.
5 Regular Changi Rewards members earn 10 points for every $10 spent, while Gold and Platinum members enjoy the extra perk of receiving 20 and 60 points respectively.
6 For every S$1 captured, members will earn 5 STAR$® (1 STAR$® for supermarkets & food courts).
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