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[Bounce] {Hotel Chain Index}_07 - The Best ReviewedThe study by the travel experts at Bounce ranked the world’s most popular hotel chains on factors such as reviews, popularity, availability and annual revenues, to reveal the world’s most (& least) successful hotel chains.

The Most Successful Hotel Chains in the World

Rank

Hotel Chain

Average User Review Score (/5)

Annual Google Search Volume

Number of Countries Available In

Number of Hotels Available

Annual Revenue

Number of 5* Locations

Hotel Chain Score

(/10)

1

Hilton Hotels

4

8,749,000

124

584

$3.3 B

7

8

2

Holiday Inn

3.3

25,426,000

54

1,190

$6.0 B

0

6.83

3

Four Seasons

4

955,500

47

122

$2.1 B

101

6.33

4

Sheraton Hotels

4.6

1150500

74

458

$168.0 M

28

6.25

5

DoubleTree

3.85

11,046,000

52

583

$2.1 B

0

6.17

6

JW Marriot

4.9

5,776,000

30

112

$436.9 M

13

5.92

7

St Regis

5

1,905,000

24

60

$1.0 B

35

5.75

8

Ritz-Carlton

4.2

5,334,000

30

108

$102.6 M

51

5.58

9

Crowne Plaza

3.4

8,887,000

52

404

$15.0 M

1

5.25

10

Days Inn

2.7

7,567,000

21

1,551

$2.0 B

0

4.92
The flagship brand of the Hilton Worldwide company, Hilton Hotels & Resorts is ranked as the best hotel chain in the world. With a total[Bounce] {Hotel Chain Index}_07 - The Best Reviewed of 584 locations across 124 countries, there is no shortage of Hilton Hotels. The chain even hosts seven 5* hotels, including the breathtaking Hilton Luxor Resort & Spa in Egypt.
Ranking in second place is Holiday Inn. Founded in Memphis, the budget chain is one of the most widespread hotel brands in existence, operating in 1,190 locations in 54 countries across the globe.
Luxury hotel chain Four Seasons comes in third place. The hotel brand has 122 locations across 47 countries, with the Four Seasons Resort Maui recently serving as the filming location for HBO’s The White Lotus. The chain makes an estimated annual revenue of $2.1 billion.
The research also revealed the world’s least successful hotel chains:

Rank

Hotel Chain

Average User Review Score (/5)

Annual Google Search Volume

Number of Countries Available In

Number of Hotels Available

Annual Revenue

Number of 5* Locations

Hotel Chain Score

(/10)

1

Park Plaza Hotels

3.6

155,400

7

35

$172.7 M

0

2

2

Econo Lodge

2.3

4,107,000

2

779

$394.4 K

0

2.17

3

Raffles Hotels

3.9

605,600

15

21

$90.0 M

11

3.25

4

Ramada

2.4

1,256,500

75

919

$44.5 M

0

3.67

5

Hampton by Hilton

3

820,300

36

2833

$58.2 M

0

3.67
Ranking as the worst hotel chain is Park Plaza Hotels & Resorts. With hotels in only 7 countries, the Park Plaza chain has limited availability. The chain also receives the lowest number of worldwide Google annual searches (155,400).
Further Study Insights:
  • The best-reviewed hotel chain is St. Regis (5/5 user score), whilst the worst-reviewed is Econo Lodge (2.3/5 user score).
  • The most in-demand hotel chain is Holiday Inn. Over the last 12 months, there have been 25,426,000 million worldwide Google searches for the chain.

  • The most luxurious hotel chain is the Four Seasons. 101 Four Seasons properties have been rated five-star, including the Four Seasons Prague and Toronto.

Edited by: Matthew Thomas