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ROOMDEX, a leader in automated hotel upselling solutions, announced today that it has received a strategic investment from Webjet Limited, a global digital travel business based in Melbourne, Australia.

ROOMDEX’s flagship product, Upgrade Optimizer, is a fully automated hotel upsell tool that intelligently calculates True Availability and optimal price for upsell offers on room upgrades, stay extensions and guest services. Its forthcoming ABS technology will enable hotels to further increase revenue from bespoke upselling.

The USD 10 Million strategic investment will position ROOMDEX to continue its strong growth trajectory and support product development, including a new, proprietary technology that will provide hotels, hotel brands, CRSs, and OTAs with a new set of product merchandising capabilities to the benefit of all parties involved.ROOMDEX + Webjet

“While the pandemic has made the past two years challenging for the travel business, it has also created market conditions ripe for technology innovation,” said John Guscic, Managing Director of Webjet Limited. “Our strategic investment in ROOMDEX reflects our tremendous confidence in both the core upselling product as well as the unique scalable technologies we see in their product pipeline. We are excited to use the market reach of our WebBeds business to rapidly help more hotels take advantage of ROOMDEX.”

“We are very excited to be working with the team at Webjet Limited,” said Jos Schaap, CEO and Co-Founder of ROOMDEX, “With its continuous, global growth in both the B2C and B2B sides of our industry, Webjet Limited is an ideal partner for ROOMDEX and our growing suite of products.”

Edited by: Stephen Morton