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Sprout Organic Pty Ltd (“Sprout” or the “Company”), the inventor of the world’s first organic plant-based infant formula today announces its partnership with the national retail group Go Vita, allowing Sprout Organic to be available in over 500 retail locations across Australia.

“Plant-based formulas and healthy snacks for kids are an exciting growth opportunity for us, a new endeavour in our long-standing efforts to meet consumer demand for an expanded portfolio of nutritious plant-based products for Australian families,” said Greig Shanley, Product Buyer & Category Manager of Go Vita.

“Sprout Organic is a cutting-edge innovator in the kids nutrition category. We look forward to stocking Sprout Organic products on our shelves to deliver new and inclusive options to our customers.”

Commenting on the partnership, Sprout Organic’s founder, Sel Berdie, said it was a remarkable opportunity for the company to deepen its relationship with Australia’s leading health food group.

“We firmly believe this partnership will deliver strong growth for Sprout Organic, as well as offer significant long-term shareholder value,” he said.

Through its distribution partners, Sprout Organic has gained multiple successful accounts during the first months of launching its highly anticipated flagship product: a plant-based organic infant formula that has disrupted a 120-year-old industry.

The extensive network of health-food stores and pharmacies has been especially strong in the early-adoption of Sprout Organic and this trend is anticipated to continue both nationally and overseas.