NYC & Company, New York City’s official destination marketing organisation and convention and visitors bureau, announces the reappointment of The Walshe Group as the representative agency for Australia and New Zealand, handling sales, marketing, travel trade and public relations in the region. The Walshe Group, with its head office in Sydney, will continue to work with NYC & Company to strengthen New York City’s reach as a primary brand and destination for travellers from Australia and New Zealand.
“NYC & Company have enjoyed a lengthy and rewarding relationship with The Walshe Group as our Australia and New Zealand representatives. After a challenging period for the tourism industry, we look forward to welcoming Australian and New Zealand travelers back to New York City and its five boroughs. Consumers have myriad choices of where to travel however we are confident the team at The Walshe Group will continue to showcase New York City’s ever-evolving product and stories as the travel market rebounds,” said Reginald Charlot, NYC & Company’s, Managing Director, Tourism Market Development.
“The Walshe Group had been the representative agency for NYC & Company since 2014, therefore, I am extremely proud we will again represent NYC & Company in Australia/New Zealand as our market is ready to rebound from the challenges of COVID-19 and travel again. Despite the global pandemic, New York City remains one of the world’s most exhilarating and iconic destinations. Our new team looks forward to keeping the destination top of mind in Australia and New Zealand,” said Jacqui Walshe, The Walshe Group’s Executive Chairman.
“Australia and New Zealand are remarkable markets for New York City as every year a high proportion of their inhabitants travel to visit the city to take advantage of everything that New York has to offer. From our world-class hotels and restaurants to our vibrant Broadway and cultural scenes, NYC offers unparalleled experiences for Aussies and Kiwis to enjoy,” Chris Heywood, NYC & Company’s, Executive Vice President, Global Communications.
Edited by: Stephen Morton
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