Coles customers can now earn double Flybuys points on eligible products[1] every time they shop in Coles Supermarkets and Coles online, thanks to subscription-based service Coles Plus.

Since launching in February, Coles Plus member numbers have grown rapidly and now Coles is offering members unlimited free delivery[2], including free Same Day Delivery at select stores[3], for all orders of $50 or more – down from the previous minimum of $100.

The new offer means customers will be able to save up to $11 per home delivery in the lead up to Christmas.

For just $19 a month, Coles Plus members also have exclusive access to a number of benefits including a Priority Customer Care line and unlimited use of Click&Collect Rapid [1], which allows Coles online customers to order and pick up their groceries in less than 90 minutes – a service priced at $5 per order for non-members.

Coles General Manager Online Commercials Karen Donaldson said Coles was listening to customer feedback and responding to changing customer needs to tailor the benefits offered to Coles Plus members.

“In the past year we’ve seen more customers adopting a hybrid approach by shopping both in store and online, so it’s important we expand our subscription program to reward those customers in a meaningful way,” she said.

“We continue to see significant growth in demand for online grocery shopping and we are investing in customer experience and capacity, which is having a positive impact on customer satisfaction.

We recently launched our shoppable Coles App enabling customers to order through the app, view the catalogue, or build their shopping list and then use it to map out their trip to the supermarket aisle-by-aisle.

“By rewarding the loyalty of our digitally-engaged customers both in store and online, it ensures Coles continues to lead anytime, anywhere, anyhow shopping.”

To start collecting double Flybuys points in store, Coles Plus members simply need to link their Flybuys card to their Coles online account, and then scan their Flybuys card whenever they shop in a Coles Supermarket.

Flybuys is Australia’s most popular loyalty program, helping Australians enjoy a wide range of rewards and benefits when they shop. Flybuys is committed to serving its more than eight million active members with new and exciting ways to engage with the program.

“Feedback from Australian families already using Coles Plus has been overwhelmingly encouraging and we will continue to add more exciting updates,” Ms Donaldson said.

Coles Plus members receive the following benefits:

  • double Flybuys points on eligible purchases in Coles Supermarkets and Coles online
  • free delivery for all Coles online orders over $50
  • unlimited access to Coles’ same-day service: Click&Collect Rapid[4] (usually $5/order)
  • access to a Priority Customer Care line
  • one free delivery per month for Liquorland online orders over $50[5].