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Nunn Media has won Silversea’s integrated strategy, planning and media buying regional account .
The work will include Silversea’s media in Australia, New Zealand and the wider Asia region as the Royal Caribbean-owned cruise line prepares to resume sailing after the COVID-19 pandemic.
Silversea director of marketing Liz Glover said, “With the long awaited return to travel, specifically cruising, Silversea needed an agency partner with extensive travel and luxury sector experience and an understanding of our audience and how to reach them”, adding, “Nunn Media clearly demonstrated these capabilities and demonstrated a flexibility in their approach as we look forward to welcoming passengers back onboard in the Asia Pacific.”
Nunn Media managing director Chris Walton added:,“Silversea Cruises has clear ambitions to significantly grow its brand in key markets across the region and a clearly defined strategy on how to achieve this”, adding, “The team have already started work with Silversea to bring our insights and experience to bear to help them realise their goals.”
John Alwyn-Jones, Cruise Editor.