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Sabre Corporation(NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, today announced a new strategic partnership with Osaka-headquartered Hotel Keihan Chain to enable the hospitality chain to grow its geographic reach as it focuses on creating increased tourism opportunities within Japan.
With this agreement, Hotel Keihan will be linked to hundreds of thousands of travel agents globally through the Global Distribution System (GDS) connectivity solutions powered by Sabre Hospitality Solutions’ innovative SynXis platform, enabling the group to increase bookings domestically, regionally and globally as industry recovery gains momentum.
Hotel Keihan operates 8 hotels with around 1,660 rooms in areas along the Keihan Railway, which is used by corporate commuters and tourists visiting Osaka and Kyoto. The group has properties in other key areas such as Tokyo (3 hotels), Nagoya, Sendai, and Sapporo. They also have a property that is the official partner hotel of Universal Studio Japan in Osaka. One of the unique selling points of its hotels is that most of them are within a five minutes’ walk from the nearest railway station.
Under the new deal, Hotel Keihan will be connected to all major GDSs, including Sabre, and will gain access to extensive business opportunities from all over the world. In addition to linking the chain’s portfolio to numerous distribution channels, the agreement also includes the ability for Hotel Keihan to connect with major corporations and begin RFP contracting. The brand will get access to Sabre’s Consortia Services to reach potential guests through a network of consortia travel agencies and preferred TMC agreements, helping the hotel connect to corporate business, increasing both ADR and occupancy.
GDS users can now locate Hotel Keihan’s properties through the dedicated chain code ‘YX’.