Global escorted tour company, Globus family of brands (GFOB) – consisting of river cruising operator Avalon Waterways, coach touring companies Globus and Cosmos and independent touring brand Monograms, has appointed Kirra Loh as Digital Performance and Content Marketing Manager. Effective immediately, Kirra will drive digital performance, engagement and content in the newly created role across the portfolio of brands.
Kirra brings with her more than eight years’ experience in digital development and marketing, both in Australia and internationally, for renowned tourism, cruise, and hospitality brands including Hurtigruten and YHA Australia. A savvy digital specialist, Kirra has extensive industry experience leading teams, managing and developing digital outputs including website content and campaigns, executing SEO and digitising marketing strategy across multiple channels.
“We are delighted to welcome Kirra to the Globus family of brands, to lead our digital and content marketing endeavours in Australia and New Zealand,” said Chris Fundell, Head of Marketing Australasia for Globus family of brands. “Kirra’s experience and expertise in this sector will be a fantastic asset to the team, coming at a time when travellers have never been so digitally engaged. As Aussies and Kiwis begin to plan travel again, we look forward to driving our digital and marketing engagement across our portfolio.”
The Globus family of brands’ products span across Europe, North & South America, Asia, Africa and Australia and New Zealand, with new product launching across the portfolio for 2022.
“I’m delighted to have joined Globus family of brands and I look forward to developing our digital offering and content to engage and excite our audience and trade partners with the diverse range of travel experiences across the portfolio, including showcasing our exciting new product launching in 2022 and beyond,” said Kirra.
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