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The Hawai‘i Tourism Authority (HTA) would like to remind the public they are encouraged to register and participate in an update on the state’s strategic direction and destination management initiatives for tourism during a live, virtual Zoom presentation on Friday, October 1, from 9 to 11 a.m. HST.

This interactive presentation is to keep Hawai‘i’s visitor industry stakeholders, community members and business leaders apprised of HTA’s planning, direction and accelerated destination management efforts through a regenerative tourism model for the state.
Registration is free and open to the public. Advance registration is recommended, as capacity is limited.
HTA will also livestream the event for public viewing on its Facebook page at www.facebook.com/HawaiiHTA/. Presentations will be posted to HTA’s website for those who are unable to attend.
Mālama Ku‘u Home Schedule
9 to 10 a.m. HST
  • Welcome Remarks and Strategic Direction by John De Fries, HTA President and Chief Executive Officer
  • Organizational Updates by Keith Regan, HTA Chief Administrative Officer
  • Progress of Destination Management Action Plans by Caroline Anderson, HTA Director of Planning
10 to 11 a.m. HST
  • Market Insights and Traveler Sentiment by Jennifer Chun, Director of Tourism Research for the Department of Business, Economic Development and Tourism
  • HTA Pillars/Brand Management Updates by Kalani Ka‘anā‘anā, HTA Chief Brand Officer
  • Closing Remarks by John De Fries, HTA President and Chief Executive Officer
For more information, visit www.hawaiitourismauthority.org/what-we-do/events/.