Since January 2021, Melco Resorts & Entertainment’s innovative Heart of House (employee area) roadshow series has generated a total of nearly MOP 6.5 million revenue for local SMEs and NGOs. By offering additional revenue generating opportunities to sell and market directly to colleagues of City of Dreams, Studio City and Altira Macau, the roadshow series has benefited nearly 100 local SMEs and NGOs at almost 75 sessions to date this year.
The most recent Mid-Autumn Heart of House roadshow series offering electronics, foods and beverages, clothing and accessories, household items and groceries has successfully generated close to MOP 2.8 million for 26 local SMEs and NGOs.
SME participant, Ms. Do Chong of Sania Iran Products Shop, said, “This is the second time we’ve taken part in Melco’s Heart of House roadshows. We appreciate the enthusiastic response from Melco colleagues, and our experience from the previous roadshow here has been very helpful. As a member of the local micro SME community, we are thankful for this opportunity made available by Melco to outreach directly to colleagues – enabling us to market, showcase and sell our products. We would like to thank Melco for supporting us retailers and local creators through these extremely trying times as we look forward to joining more roadshows in the near future.” Fellow participant, Ms. Vivian Ng of AVI Trading Limited, added, “The Melco Mid-Autumn roadshow has been hugely valuable for us SMEs, greatly increasing our own business revenue by 25% for this month.”
Ms. Akiko Takahashi, Executive Vice President and Chief of Staff to Melco Chairman & CEO, said, “We remain fully dedicated to supporting our local SMEs for the community’s sustainable development. In addition to further SME initiatives such as Melco SME Academy, the ‘Knowing You, Knowing Us’ campaign and Express Payment Scheme, our Heart of House roadshow series contributes towards our goal of strengthening local SMEs. We also aim to continue developing better communication platforms to ensure that we, together, are ready to meet renewed demands of the future.”
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