– Hipcamp, the world’s largest provider of outdoor stays, is on a mission to help Australians win winter by booking more nature-based holidays. The company surveyed 1,000 Australians coast-to-coast to create a clear picture of current attitudes toward camping and understand more about upcoming holiday plans.Key findings of the survey:
- Australians (really) need a holiday – Fully 61% of Australians say they have NOT booked a holiday for the next six months!
- Australians are ‘Meh’ on Staycations – Although nearly a quarter (24%) of Australians cite staycations as the most viable holiday plan for the next six months, no one seems too excited about them. Asked if they thought a staycation could ‘actually bring them joy’ in the next six months, 37.2% of Australians said ‘No’ and 31.9% said ‘Meh,’ definitively showing a combined national total of 69.1% of Australians who simply aren’t staycation inspired.
Men (48.7%) and women (51.3%) are nearly united in their mutual lack of excitement for staycations.
- It’s actually much worse than we thought – It’s been so long since some Australians have had a ‘legit’ holiday, that over a quarter (29.3%) say that they ‘can’t remember’ the last time they actually took one. Interestingly, 19% say they had a holiday just before COVID and 16.7% say their last holiday was 2 years ago, meaning a combined total of 35.7% of Australians haven’t had a vacation for 15 to 24 months.
- Australians (might) hate their neighbours … but they definitely hate their mortgages – Asked what/who they would ‘camp to escape from the most,’ 29.7% said their neighbours, surprisingly followed by their mortgage at 22.6%, their kids (15.6%), and their siblings at 12.7%. Happily, only 10.8% would want to escape from their romantic partners and only 8.6% want to escape their parents.
Hipcamp, as an international leader in camping, caravanning, and glamping, also polled Australians about which celebrities they’d most like to camp with (given the chance).
Celebrity ‘citings’:
- (Practically) no one thinks Kylie Minogue can light a campfire – Asked which female celebrity they thought would be the least successful in starting a campfire, over a quarter of Australians (27%) said Kylie Minogue. She was closely followed by Pauline Hanson (24.3%), Rebel Wilson (15.2%), Olivia Newton-John (12.3%) and Margot Robbie (12.2%). Australians are most confident that Naomi Watts has campfire skills, with 99.1% believing she could successfully start one.
- But they’d be happy to wake up in a tent with her … Asked which female celebrity they’d most like to wake up to in a tent, 25.3% said Kylie Minogue, followed closely by Rebel Wilson (22.9%), Olivia Newton-John (20.7%), and Naomi Watts (15%). Kath Day-Knight (9.3%) and Pauline Hanson (6.8%) ranked lowest.
- Over a third of Australians are pretty sure Clive Palmer can’t start a campfire! – Asked which male celebrity they thought would be ‘least effective’ in starting a campfire, 34.1% said Clive Palmer, followed by PM Scott Morrison (18.1%), Ian Thorpe (17.7%), Rusell Coight (13.7%), Chris Hemsworth (10.1%) and Hugh Jackman (6.3%).
- And they don’t want to wake up in a tent with him either – Asked what male celebrity they’d most like to ‘wake up with – in a tent,’ only 3.1% of Australians said Clive Palmer. Topping the list were Hugh Jackman (34%), Chris Hemsworth (33.7%), Russell Coight (18.7%), Scott Morrison (6.3%) and Ian Thorpe (4.2%)
Please refer to this as a Hipcamp survey in ALL media coverage.
Hipcamp and COVID-19
To comply with local travel restrictions, Hipcamp offers full credit for any cancellations
related to COVID-19 lockdowns. The company is also discouraging international travel at this time.
Hipcamp has also implemented COVID-19 safety guidelines to ensure hosts, campers,
and local communities are protected and recreating responsibly. These guidelines include encouragement to practice social distancing, travel in small groups, and book zero contact stays. Hipcamp also requires hosts to abide by vigorous cleaning and disinfecting protocols.
